"national parks" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “national parks” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pucca”, “dictionary com”, “hindi movies online”, “andhra bank”, “gamedesire”, “mobile legends”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “national parks” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword national parks from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| national parks maps | 34 | 2 | 250+ | 26 |
| national parks usa | 32 | 1 | 250+ | 23 |
| national parks passport | 14 | 14 | 250+ | 92 |
| national parks of america | 12 | 1 | 250+ | 19 |
| chimani national parks | 10 | 24 | 250+ | 165 |
The search volume of the core keyword national parks in Google App Store reached 45, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 5 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
National Park Trail Guide | parks | 50 | 44 |
| 2 |
 |
National Parks Passport Book - Parklers | national parks passport | 14 | 14 |
| 3 |
 |
National Parks by Chimani | chimani | 13 | 37 |
| 4 |
 |
National Parks Tracker | national parks tracker | ≤5 | 30 |
| 5 |
 |
National Park Service Tours | national park service | 28 | 1 |
| 6 |
 |
National Parks of the US - Photo and Map Quiz | national parks of the us quiz | ≤5 | 30 |
| 7 |
 |
NPS Yellowstone | yellowstone national park | 49 | 40 |
| 8 |
 |
National Park Guide | national parks app | ≤5 | 30 |
| 9 |
 |
ParkGuide - US National Park Info & Trips | us national parks app | ≤5 | 30 |
| 10 |
 |
ParkPassport | national park passport app | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| camping | 62 | 48 | 250+ | 42 |
| r.e.i | 60 | 31 | 250+ | 175 |
| camp grounds | 56 | 3 | 250+ | 39 |
| rei | 55 | 43 | 249 | 170 |
| treks | 53 | 34 | 249 | 213 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
The Dyrt Camping App: Tent & RV Campsites Finder | dispersed | 43 | 39 |
| 2 |
 |
FreeRoam - Campgrounds, Boondocking & RV Parks | campsites | 48 | 7 |
| 3 |
 |
Recreation.gov - Travel & Camp | recreation | 33 | 30 |
| 4 |
 |
Hipcamp: Camping, RVs & Cabins | camp | 46 | 62 |
| 5 |
 |
Sago Mini Camping | world camping | 51 | 23 |
| 6 |
 |
RV Parks & Campgrounds | camp grounds | 56 | 3 |
| 7 |
 |
ReserveAmerica Camping | reserve america | 39 | 7 |
| 8 |
 |
Free Campsites | free campsites | 31 | 8 |
| 9 |
 |
Camping Checklist | camping list | 16 | 4 |
| 10 |
 |
Good Sam Camping | camping world | 44 | 19 |
These five keywords: “camping”, “r.e.i”, “camp grounds”, “rei”, “treks”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Dyrt Camping App: Tent & RV Campsites Finder”, “FreeRoam - Campgrounds, Boondocking & RV Parks”, “Recreation.gov - Travel & Camp”, “Hipcamp: Camping, RVs & Cabins”, “Sago Mini Camping”, “RV Parks & Campgrounds”, “ReserveAmerica Camping”, “Free Campsites”, “Camping Checklist”, “Good Sam Camping”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “national parks”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: