"difference" App Store Keywords Research Case | ASOTools
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"difference" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “difference” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nexflit”, “master-mind”, “chiefs”, “shelby cobra”, “spikeball”, “diesel prices”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “difference” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword difference from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
difference between 50 30 249 125
differences 46 52 249 124
spot the difference 34 32 249 106
what is the difference 31 10 249 124
spotting the difference 31 9 249 110

The search volume of the core keyword difference in Google App Store reached 38, its difficulty level reached 69, and the number of apps related to it reached 249, among them, there are 125 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Find the difference 750 + levels diffrence 51 12
2
Find The Difference - Spot It Game ifnd 50 18
3
Find the Difference 1000+ levels, Spot Differences what is different 31 12
4
Find The Difference - Brain Differences Puzzle differences puzzle ≤5 6
5
Find the differences 750 + levels find the differences 29 26
6
Find The Difference. Spot the Difference Game Free similarities 34 27
7
Difference Find Tour different 36 29
8
Find The Differences - Spot it diferentes 28 48
9
Infinite Differences - Find the Difference Game! indifferent 41 10
10
Find the difference 300 level Spot the differences 欢乐比一比 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
what 68 75 250+ 85
what's 61 64 250+ 109
games free download 58 59 250+ 250
out 55 71 250+ 59
adivinas para niños 53 26 250+ 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
What The Fight what the 26 44
3
What Am I? – Family Charades (Guess The Word) who am i 37 53
4
What the Hen: 1on1 summoner game what the health 39 14
5
What's the Difference? what's the difference 26 12
6
What a Blast 3D - victory by destruction shell victory ≤5 30
7
Find What Feels Good adriene yoga 46 51
8
What's Your Story?™ charmed 36 29
9
What to Draw? what to draw 32 8
10
What Word? 4 pics what is common ≤5 30

These five keywords: “what”, “what's”, “games free download”, “out”, “adivinas para niños”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “What The Fight”, “What Am I? – Family Charades (Guess The Word)”, “What the Hen: 1on1 summoner game”, “What's the Difference?”, “What a Blast 3D - victory by destruction”, “Find What Feels Good”, “What's Your Story?™”, “What to Draw?”, “What Word? 4 pics”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “difference”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “difference