"timezone converter" App Store Keywords Research Case | ASOTools
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"timezone converter" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “timezone converter” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “web mail”, “mooing”, “behaviour”, “edits videos”, “интернет”, “rehoboth beach”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “timezone converter” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword timezone converter from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
simple timezone converter ≤5 30 250+ 90
timezone converter app ≤5 1 250+ 58
easy timezone converter ≤5 30 250+ 92
world clock-timezone converter ≤5 30 250+ 73
forex timezone converter ≤5 30 250+ 73

The search volume of the core keyword timezone converter in Google App Store reached 33, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Easy Timezone Converter - World Time Zone Tool time zone 39 25
2
Time Zone Converter - World Time Zones - Clock circa³ – time zone converter ≤5 30
3
World Clock - TimeZone Converter clocks - a world time calculator ≤5 30
4
Time Buddy - Clock & Converter world time buddy 28 14
5
Time Zone Converter - World Time Zones Clock zones - time zone conversion ≤5 30
6
Time Zone Converter the time zone converter app 10 4
7
TimeZone Converter timezone converter app ≤5 1
8
Easy World Time Clock: Powerful Timezone Converter pstime for peoplesoft ≤5 30
9
Time Converter swimming time converter ≤5 30
10
World Clock - Timezones and Travel Infos time zones 36 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
canulater 83 18 250+ 144
mp3 conver 72 57 250+ 92
mp3 convertidor 72 12 250+ 101
mp3 converters 72 12 250+ 101
time 70 81 250+ 120

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calculator culator 83 93
2
Samsung Calculator cacilator 83 23
3
Calculator collectorate 14 37
4
Time Calculator time calc 32 23
5
Calculator Lock – Video Lock & Photo Vault – HideX cultural appropriation 43 53
6
Calculator Plus Free carculadora 78 18
7
ClevCalc - Calculator clavicle 41 47
8
Calculator with Percentage (Free) calculators with percentage 60 10
9
ColorFul Calculator calculator color 14 6
10
All-In-One Calculator calculator with conversion 33 7

These five keywords: “canulater”, “mp3 conver”, “mp3 convertidor”, “mp3 converters”, “time”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Calculator”, “Samsung Calculator”, “Calculator”, “Time Calculator”, “Calculator Lock – Video Lock & Photo Vault – HideX”, “Calculator Plus Free”, “ClevCalc - Calculator”, “Calculator with Percentage (Free)”, “ColorFul Calculator”, “All-In-One Calculator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “timezone converter”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “timezone converter