"devocionais" App Store Keywords Research Case | ASOTools
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"devocionais" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “devocionais” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nonce”, “anton app”, “skillet”, “otka”, “game free”, “naughts and crosses”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “devocionais” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword devocionais from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
devocionais para jovens 6 5 250+ 84
devocionais para casal ≤5 4 250+ 108
devocionais bíblicos ≤5 4 250+ 97
devocionais diários evangélicos ≤5 3 250+ 86
estudos bíblicos devocionais ≤5 3 250+ 75

The search volume of the core keyword devocionais in Google App Store reached 34, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 89 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Estudos Bíblicos e Devocionais devocionais bíblicos ≤5 4
2
Devocionais Diários para Crescimento Espiritual devocionais diários evangélicos ≤5 3
3
Devocional Diario Cristiano devociones 26 6
4
Pão Diário pão diário 14 18
5
Devocionais Diários devocional bênção diária ≤5 30
6
Devocional Diario devocional diario 25 9
7
Bíblia Sagrada da Mulher e Devocional Diário devocional para hoje ≤5 30
8
Una Vida con Propósito - Devocional Diario propósito 38 19
9
Guerrero de Dios Versiculo Diario y Devocional caminando con dios 11 5
10
Bíblia Sagrada com Devocional Diário devocional diário em audio ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
xatsap 90 30 249 237
whildberries 61 30 227 167
bible 59 84 250+ 190
que 58 62 250+ 87
planner 57 72 250+ 95

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZEDGE™ Wallpapers & Ringtones wallpaper 68 98
2
Solitaire jeusc 53 30
3
Messages massaging 70 15
4
Children's doctor : dentist. dentists 63 6
5
Funny Quotes and Memes memes funny 60 30
6
Bubble Shooter Genies juegos de burbujas gratis 9 16
7
Free phone calls, free texting SMS on free number geratis 63 53
8
Face Changer haces 46 48
9
Wysa: stress, depression & anxiety therapy chatbot itherapist 50 47
10
Wear OS by Google Smartwatch (was Android Wear) wears 46 5

These five keywords: “xatsap”, “whildberries”, “bible”, “que”, “planner”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ZEDGE™ Wallpapers & Ringtones”, “Solitaire”, “Messages”, “Children's doctor : dentist.”, “Funny Quotes and Memes”, “Bubble Shooter Genies”, “Free phone calls, free texting SMS on free number”, “Face Changer”, “Wysa: stress, depression & anxiety therapy chatbot”, “Wear OS by Google Smartwatch (was Android Wear)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “devocionais”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “devocionais