"naughts and crosses" App Store Keywords Research Case | ASOTools
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"naughts and crosses" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “naughts and crosses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “spark ar”, “dua e qunoot”, “foot mercato”, “house sale”, “arcoiris”, “rd”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “naughts and crosses” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword naughts and crosses from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
crosses and naughts 23 3 249 35
naughts and crosses - oxo ≤5 30 250+ 31
naughts and crosses free ≤5 2 249 38
naughts and crosses free 2 player ≤5 5 250+ 69
naughts and crosses 2 player ≤5 30 250+ 81

The search volume of the core keyword naughts and crosses in Google App Store reached 36, its difficulty level reached 5, and the number of apps related to it reached 249, among them, there are 39 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tic Tac Toe 2020 noughts and crosses 23 10
2
Tic Tac Toe tic tac toe • 56 2
3
Tic Tac Toe Online - Classic & Big XO retro tictactoe ≤5 30
4
Tic Tac Toe - Noughts and Crosses - X and O game crosses and naughts 23 3
5
Naughts and Crosses naughts 28 42
6
Tic Tac Toe 2 Player tic tac toe 2 player 24 6
7
Tic Tac Toe Club - XOXO - x-o game xoxo 37 28
8
naughts and crosses naughts 28 42
9
Noughts and crosses nought and crosse ≤5 30
10
Tic Tac Toe (Noughts & Crosses) nought and crosse ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tictoc 83 25 250+ 128
sudok 68 81 250+ 110
dudoku 68 13 250+ 121
shudoku 68 12 250+ 118
saduku 68 12 250+ 117

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TikTok tik tok 87 41
2
TicToc India tic tocs 46 11
3
TicToc - Be Cool - Short Video Player video editor with rap music ≤5 6
4
Tic Tac Toe Glow ic tac toe 56 64
5
TikTok Wall Picture tiktok wallpapers 34 11
6
Top Ringtones for Tik tok Alarm&Notification tik tok抖音 12 30
7
Video Downloader for TikTok tjkok 83 57
8
Tik Tik Video Player tiktiki video software ≤5 7
9
Likee - Let You Shine layak 63 43
10
Video Downloader for TikTok - No Watermark download video tik tok 60 30

These five keywords: “tictoc”, “sudok”, “dudoku”, “shudoku”, “saduku”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TikTok”, “TicToc India”, “TicToc - Be Cool - Short Video Player”, “Tic Tac Toe Glow”, “TikTok Wall Picture”, “Top Ringtones for Tik tok Alarm&Notification”, “Video Downloader for TikTok”, “Tik Tik Video Player”, “Likee - Let You Shine”, “Video Downloader for TikTok - No Watermark”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “naughts and crosses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “naughts and crosses