"despertador" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “despertador” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “brands”, “goto”, “deloitte”, “what to draw”, “andreas”, “pat pat”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “despertador” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword despertador from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
reloj despertador 17 12 250+ 131
alarmas despertador 11 12 250+ 143
despertador alarma 11 11 250+ 133
el despertador del optimismo ≤5 30 250+ 117
portador despertador ≤5 23 250+ 223

The search volume of the core keyword despertador in Google App Store reached 32, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 133 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Simple Alarm Clock Free alatam 63 20
2
Clock time 70 81
3
Alarm Clock for Me free alram clock 50 14
4
Alarm Clock Xtreme: Alarm, Reminders, Timer (Free) đồng hồ báo thức 18 11
5
Morning Alarm Clock for Free - Alarmy alarmy 54 19
6
Alarm Clock - THE LOUDEST! alarms clock 50 13
7
Alarm Clock Free lorsque 19 41
8
Music Alarm Clock alaram sound 24 10
9
Alarm Clock for Heavy Sleepers — Loud + Smart Math online alarm clock 34 12
10
Alarm Clock for Free sat alarmas ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
vatsabb 90 30 250+ 234
whachap 90 30 249 195
spotyfyty 82 30 250+ 226
spotiye 82 30 249 156
time 70 81 250+ 120

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Simple Contacts - Address book, groups, numbers kontakten 39 26
2
Sudoku whusaap 90 41
3
Plus Messenger plus 46 73
4
Coloring Book - Kids Paint colouring book kids 24 11
5
Messenger Kids – The Messaging App for Kids messenger kids 50 22
6
Message plus for Whatsapp shatsapp plus 70 30
7
ClassDojo class dojo 67 28
8
Messenger Plus 2020 плюс 2020 год ≤5 15
9
Click to chat [small, no ads] click allow to continue ≤5 13
10
File Commander - File Manager & Free Cloud comm 36 53

These five keywords: “vatsabb”, “whachap”, “spotyfyty”, “spotiye”, “time”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Simple Contacts - Address book, groups, numbers”, “Sudoku”, “Plus Messenger”, “Coloring Book - Kids Paint”, “Messenger Kids – The Messaging App for Kids”, “Message plus for Whatsapp”, “ClassDojo”, “Messenger Plus 2020”, “Click to chat [small, no ads]”, “File Commander - File Manager & Free Cloud”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “despertador”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “despertador