"decorate house" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “decorate house” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “21 movie”, “amtrak”, “godrej”, “regens”, “arabalar”, “hotel transylvania”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “decorate house” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword decorate house from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
decorate house games 10 15 250+ 156
decorate the house ≤5 11 250+ 133
house design games for girls: decorate dollhouse.s ≤5 30 250+ 124
my home design: decorate house ≤5 30 250+ 118
decorate your own house ≤5 11 250+ 149

The search volume of the core keyword decorate house in Google App Store reached 35, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 137 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Home Design Dreams - Design My Dream House Games casas 47 38
2
Room Planner: Home Interior & Floorplan Design 3D interior design 51 39
3
My Home - Design Dreams my home 45 38
4
My Home Design - Modern City designing 43 24
5
My Home Makeover - Design Your Dream House Games hauses 41 30
6
Design My Home Makeover: Words of Dream House Game desing houses 51 16
7
Home Design Makeover home designs 34 18
8
Flip This House: Decoration & Home Design Game decorate games 16 20
9
Redecor - Home Design Game decor home 48 15
10
Design Home: House Renovation deisin 56 36

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ilea 87 45 247 204
ikea 78 38 248 161
juego 70 67 250+ 250
hoem 65 36 250+ 196
home's 65 36 250+ 187

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
IKEA imea 87 39
2
IKEA Home smart ikea trådfri 22 39
3
Swedish Home Design 3D интерьер комнаты 14 8
4
3D Kitchen Design for IKEA: Room Interior Planner móveis planejados 36 16
5
IKEA Inspire ikea pr 25 41
6
IKEA Better Living better living 9 16
7
IKEA FAMILY ikea family 37 42
8
Zara Home zara home 54 31
9
IKEA Mobile istikbal mobilya 29 34
10
ILEA Live leadercast live ≤5 28

These five keywords: “ilea”, “ikea”, “juego”, “hoem”, “home's”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “IKEA”, “IKEA Home smart”, “Swedish Home Design 3D”, “3D Kitchen Design for IKEA: Room Interior Planner”, “IKEA Inspire”, “IKEA Better Living”, “IKEA FAMILY”, “Zara Home”, “IKEA Mobile”, “ILEA Live”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “decorate house”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “decorate house