"flappy birds" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “flappy birds” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vice-versa”, “mods for pe minecraft”, “le mans”, “homeopathic”, “sph”, “danna paola”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “flappy birds” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword flappy birds from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the flappy birds 33 4 250+ 32
3d flappy tappy birds ≤5 16 250+ 131
flappy birds 3d ≤5 11 250+ 101
flappy birds racing mania ≤5 9 249 94
flappy bird angry birds two dots twodots avoid the ≤5 25 249 235

The search volume of the core keyword flappy birds in Google App Store reached 35, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fabby Bird flappy bird 53 10
2
Flappy Crush flappy 25 51
3
Strange Bird - The Flapp Game flappy bird games 7 6
4
Sloppy Bird bird jump hnp ≤5 31
5
Flappy Tap spot flappy ≤5 23
6
Flipper Bird flippy birds 48 8
7
Flappy Crow flapy goku ≤5 18
8
Flying Bird - Flapper Birdie Game flying bird 25 21
9
Flapping Online flapping 21 35
10
Fappy Bird fappy 41 48

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pokey mann 68 61 250+ 237
jumb 66 30 249 140
dunel 63 58 250+ 241
bird 60 77 250+ 86
angry birds 59 32 250+ 141

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ball Hook hooked ball ≤5 30
2
Stack Jump herschel walker 41 50
3
Stickman Hook exstention 53 58
4
Dune! dunel 63 58
5
PAC-MAN pack man 66 45
6
Big Big Baller big freedia 31 50
7
Sausage Flip ruth chris 48 58
8
Voodoo - Cube Surfer voodoo 48 43
9
Pokey Jump pokey jump ≤5 23
10
Kick the Buddy ted bundy 58 56

These five keywords: “pokey mann”, “jumb”, “dunel”, “bird”, “angry birds”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Ball Hook”, “Stack Jump”, “Stickman Hook”, “Dune!”, “PAC-MAN”, “Big Big Baller”, “Sausage Flip”, “Voodoo - Cube Surfer”, “Pokey Jump”, “Kick the Buddy”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “flappy birds”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “flappy birds