"decision" App Store Keywords Research Case | ASOTools
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"decision" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “decision” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mp3 music downloads free”, “ford focus”, “saga falabella”, “soocer”, “forever 21”, “enoji”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “decision” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword decision from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
decisions 42 32 250+ 144
decision maker 39 30 250+ 52
indecision 39 28 250+ 141
decisions maker 39 8 250+ 43
decision wheel 38 6 250+ 57

The search volume of the core keyword decision in Google App Store reached 40, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 72 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Decisions: Choose Your Interactive Stories Choice decison 53 34
2
Decision Roulette ruletta 41 30
3
Decision Maker: Spin the Wheel Random Name Picker štěstí 41 34
4
DecidApp Free. decision making decision free ≤5 13
5
Tiny Decisions indecisive 39 40
6
Decision Maker decision buddy ≤5 13
7
Love Choice: interactive stories, play new episode love game 31 31
8
DECISION POINT - Catholic App confirmaciones 36 47
9
My Story: Choose Your Own Path historias 40 40
10
ProCon - Decision Maker procon 45 52

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wappad 73 44 250+ 216
wattpas 73 43 250+ 209
watt pad 73 35 250+ 182
love island 65 38 250+ 195
love 62 91 250+ 174

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wattpad - Read & Write Stories wattpad 73 45
2
Inkitt: Books, Novels, Stories chris colfer 43 56
3
Tap by Wattpad - Interactive Story Community tap-down ≤5 13
4
Lovel - FREE Story, Novel & Fiction noveller 21 28
5
NovelCat - Read fiction & Write your story novelcat 19 22
6
Book Cover Maker by Desygner for Wattpad & eBooks portadas 46 22
7
NovelPlus - Novel Percuma Tanpa Had percuma 14 38
8
WEBTOON weebtoone 65 39
9
Worldreader - Free Books booksmart worldreader ≤5 13
10
FanFiction.Net fanfictions 51 37

These five keywords: “wappad”, “wattpas”, “watt pad”, “love island”, “love”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wattpad - Read & Write Stories”, “Inkitt: Books, Novels, Stories”, “Tap by Wattpad - Interactive Story Community”, “Lovel - FREE Story, Novel & Fiction”, “NovelCat - Read fiction & Write your story”, “Book Cover Maker by Desygner for Wattpad & eBooks”, “NovelPlus - Novel Percuma Tanpa Had”, “WEBTOON”, “Worldreader - Free Books”, “FanFiction.Net”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “decision”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “decision