"death race" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “death race” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “facebook gratis”, “datasheets”, “match games”, “google chrome update”, “wild”, “athletes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “death race” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword death race from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
death race 3 23 30 250+ 22
death race 2 19 22 250+ 164
death race game 7 30 250+ 21
zombie smashy death race 3d ≤5 30 250+ 169
death race games 2020 ≤5 30 250+ 162

The search volume of the core keyword death race in Google App Store reached 35, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 141 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Death Racing 2019:Car Shooting,Car Racing Game death racing 39 21
2
Lethal Death Race lethal weapon 43 26
3
Death Racing Game: Car Shooting & Killer Race course a la mort ≤5 19
4
Fire Death Race : Road Killer dead road racer 3d ≤5 30
5
Fire Death Race:Crash Burn death race 3 23 30
6
Death Racing 2020: Car Race Game death race 18: car racing game ≤5 30
7
Dead Paradise: Race Shooter dead race ≤5 13
8
Death Tour - Racing Action Game vigilante 8 19 29
9
KillerCars - death race on the battle arena twisted metal 30 27
10
Death Racing 2020 death 2020 26 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
trger 82 22 250+ 109
tatget 82 20 250+ 107
targer 82 19 250+ 105
gaemes 75 59 250+ 237
gamesc 75 52 250+ 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Target tatget 82 20
2
Johnny Trigger - Sniper Game johnnie walker 51 49
3
Trigger - Task Launcher triggering 48 20
4
Johnny Trigger - Action Shooting Game shoot 51 92
5
DEAD TRIGGER 2 - Zombie Survival Shooter FPS dead trigger 2 33 25
6
DEAD TRIGGER - Offline Zombie Shooter dead trigger 27 23
7
UNKILLED - Zombie FPS Shooting Game zombiegames 24 16
8
Zombie Target Dead Trigger datarget ≤5 23
9
Zombie Call: Trigger 3D First Person Shooter Game warm bodies 39 26
10
DEAD CITY: Zombie city zombies shooting ≤5 7

These five keywords: “trger”, “tatget”, “targer”, “gaemes”, “gamesc”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Target”, “Johnny Trigger - Sniper Game”, “Trigger - Task Launcher”, “Johnny Trigger - Action Shooting Game”, “DEAD TRIGGER 2 - Zombie Survival Shooter FPS”, “DEAD TRIGGER - Offline Zombie Shooter”, “UNKILLED - Zombie FPS Shooting Game”, “Zombie Target Dead Trigger”, “Zombie Call: Trigger 3D First Person Shooter Game”, “DEAD CITY: Zombie”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “death race”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “death race