"dasher" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dasher” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “surrey”, “information”, “italian”, “50 000”, “rustic”, “savings”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dasher” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dasher from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
doordasher 51 37 250+ 198
haberdashery 36 52 250+ 246
dashers 26 28 250+ 176
dasher app 21 24 250+ 160
doordash dasher 21 12 250+ 135

The search volume of the core keyword dasher in Google App Store reached 40, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 167 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
DoorDash - Driver doordasher 51 37
2
Dasher Delivery dasher delivery 10 9
3
Dasher Plus dasherplus ≤5 32
4
DASH Delivery Services delivery dash challenge ≤5 30
5
DoorDash - Food Delivery door dash 73 32
6
DoorDash Order Manager doordash order manager app ≤5 30
7
Grubhub for Drivers grubhub for drivers 42 38
8
Spark Driver spark payroll 7 29
9
Dasher dasher app 21 24
10
Coupons For Doordash - NEW Offer & Deals 75% OFF???? doordash free delivery ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nstagram 100 95 250+ 166
instag 100 88 250+ 169
ficpok 100 72 250+ 245
youtubetm 100 70 249 241
youtuoob 100 68 249 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram instag 100 88
2
Threads from Instagram threads 48 25
3
Layout from Instagram: Collage layout 51 43
4
Boomerang from Instagram boomerang 55 50
5
IGTV from Instagram - Watch IG Videos & Clips igtv 44 26
6
Repost for Instagram 2020 - Save & Repost IG 2020 2020 by akikokoga ≤5 22
7
FastSave for Instagram: Photo & Video downloader instasaver plus - downloader for instagram ≤5 30
8
Feed Preview for Instagram feeds 45 22
9
Photo Camera HD for Instagram instagram camera app ≤5 30
10
Square Grid - Square Photo for Instagram & Collage square bits ≤5 30

These five keywords: “nstagram”, “instag”, “ficpok”, “youtubetm”, “youtuoob”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Threads from Instagram”, “Layout from Instagram: Collage”, “Boomerang from Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Repost for Instagram 2020 - Save & Repost IG 2020”, “FastSave for Instagram: Photo & Video downloader”, “Feed Preview for Instagram”, “Photo Camera HD for Instagram”, “Square Grid - Square Photo for Instagram & Collage”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dasher”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dasher