"darw" App Store Keywords Research Case | ASOTools
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"darw" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “darw” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sultan”, “intellectual”, “gravitation”, “プログラミング”, “domino”, “epoch”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “darw” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword darw from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
darwin 50 40 249 101
darwinism 50 18 250+ 106
darwing 49 21 250+ 174
truth or darw 43 5 250+ 39
cedarwood 33 47 250+ 228

The search volume of the core keyword darw in Google App Store reached 48, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 171 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PaperColor paiting 44 23
2
ibis Paint X draeing 66 31
3
Draw Joust! drew sidora 33 52
4
SketchBook - draw and paint draws 66 26
5
SketchBook ???????? - draw, sketch & paint art set 26 14
6
Color by Number - No.Draw juegos de pinitar 29 22
7
Just Draw the drawing game 34 30
8
Draw a Stickman: EPIC 2 bipedal 33 51
9
Drawing Games drawing games that are free 6 16
10
Draw Climber rock climbers 46 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
foodo 77 41 248 217
dagiti 68 62 250+ 245
fbac 68 59 250+ 237
photoshop 66 50 250+ 142
draeing 66 31 250+ 195

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
FOODO-BENIN foodo world ≤5 30
2
Crowd City c r o w d 43 6
3
Farmers.io framer io 18 21
4
FOODO - Food Ordering App ordering 30 48
5
Scribble Rider scribbler 50 43
6
foodora - Local Food Delivery foodora 35 25
7
City War game xanh đỏ tím vàng ≤5 25
8
Cube Surfer! stuffers 63 60
9
foodora Sweden beställa mat 7 16
10
Cross Fight road fight 11 16

These five keywords: “foodo”, “dagiti”, “fbac”, “photoshop”, “draeing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “FOODO-BENIN”, “Crowd City”, “Farmers.io”, “FOODO - Food Ordering App”, “Scribble Rider”, “foodora - Local Food Delivery”, “City War”, “Cube Surfer!”, “foodora Sweden”, “Cross Fight”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “darw”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “darw