"first national bank" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “first national bank” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “amazin prime”, “aadhaar card”, “nike snkrs”, “micraft”, “5 guys”, “draw kids”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “first national bank” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword first national bank from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| first national bank of omaha | 32 | 30 | 250+ | 8 |
| first national bank of texas | 27 | 1 | 250+ | 11 |
| first national bank of pennsylvania | 24 | 1 | 250+ | 11 |
| first national bank texas | 23 | 2 | 250+ | 22 |
| first national bank and trust | 17 | 1 | 250+ | 7 |
The search volume of the core keyword first national bank in Google App Store reached 48, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
FNB Direct | fnb | 48 | 45 |
| 2 |
 |
FNBO | fnbo | 33 | 5 |
| 3 |
 |
FNBT & FCB Mobile | fcb | 44 | 34 |
| 4 |
 |
First National Bank, Ames | 1st national bank for iphone | ≤5 | 30 |
| 5 |
 |
FNB FirstMobile | first national bank firstmobile | ≤5 | 30 |
| 6 |
 |
First National Bank Livingston | the first national bank in sf | ≤5 | 30 |
| 7 |
 |
FNBT Personal Mobile Banking | first national bank and trust | 17 | 1 |
| 8 |
 |
First National Bank North | the first national bank of walker | ≤5 | 30 |
| 9 |
 |
Legacy First National Bank | legacy credit card | 23 | 10 |
| 10 |
 |
FNBA Mobile Banking | first national bank alaska | 15 | 2 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| first | 50 | 67 | 250+ | 59 |
| shiner | 50 | 56 | 249 | 236 |
| on line banking | 50 | 11 | 250+ | 119 |
| onlinebanking | 50 | 9 | 250+ | 96 |
| fnb | 48 | 45 | 248 | 14 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
My First Bank Mobile | my first bank mobile | ≤5 | 2 |
| 2 |
 |
Community First FCU | community first fcu | ≤5 | 30 |
| 3 |
 |
First Church DeMotte | first church deridder | ≤5 | 30 |
| 4 |
 |
Community First CU | community first credit union - northeast wisconsin | ≤5 | 30 |
| 5 |
 |
First Service Mobile Banking | first service bank app | ≤5 | 2 |
| 6 |
 |
First Exchange Bank | minden exchange bank | ≤5 | 30 |
| 7 |
 |
First National Mobile | mymortgage first national | ≤5 | 2 |
| 8 |
 |
First Choice Bank Mobile | first choice bank | ≤5 | 30 |
| 9 |
 |
The First TV | the first | 28 | 39 |
| 10 |
 |
First Family FCU Mobile | families & schools together federal credit union | ≤5 | 30 |
These five keywords: “first”, “shiner”, “on line banking”, “onlinebanking”, “fnb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “My First Bank Mobile”, “Community First FCU”, “First Church DeMotte”, “Community First CU”, “First Service Mobile Banking”, “First Exchange Bank”, “First National Mobile”, “First Choice Bank Mobile”, “The First TV”, “First Family FCU Mobile”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “first national bank”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: