"curly hair" App Store Keywords Research Case | ASOTools
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"curly hair" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “curly hair” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “happy meal”, “waybill”, “tronlink”, “astra”, “handles”, “bilding”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “curly hair” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword curly hair from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
curly hairstyles 51 3 249 43
hairstyles for short curly hair 23 1 250+ 35
curly hairstyle boy 19 30 250+ 42
short curly hairstyles for women 7 30 250+ 30
curly hair tips 6 30 250+ 14

The search volume of the core keyword curly hair in Google App Store reached 40, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 50 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Curl Book - hair journal hair journal 7 15
2
Short Curly Hairstyles short curly hairstyles for women 7 30
3
Curly Hairstyles cabelos cacheado 39 3
4
Curly Hair Styles hair curler app ≤5 30
5
Quinn - Curly Girl Method community & hair journal curly girl method 33 21
6
Women Curly Hair Style Photo Montage curly hair style photo editor ≤5 2
7
HairKeeper - ingredients scanner curly girl 18 14
8
Curly Hair Black Male curly hairstyle boy 19 30
9
How to Grow Natural Hair natural hair 28 7
10
Hairstyles for Curly Hair curly hairstyles 51 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
drty 63 58 249 236
hair styler 61 12 250+ 121
hàir style 61 7 250+ 100
short hairstyles 58 5 250+ 40
short haircut 58 3 250+ 49

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Never Have I Ever ???? Dirty 18+ platanomelon 41 34
2
Dirty Quotes and Dirty Messages flirts quotes 26 3
3
Dirty Quotes obscene 36 34
4
Think Dirty dirity 39 26
5
Video call With Girls - Prank talk dirty to me app ≤5 30
6
BLK - Meet Black singles nearby! blackwhole 50 25
7
iFunny – fresh memes, gifs and videos funny 50 67
8
Hay Day farm 52 88
9
Top Speed: Drag & Fast Racing untouchables 36 52
10
Plenty of Fish Free Dating App pof 72 24

These five keywords: “drty”, “hair styler”, “hàir style”, “short hairstyles”, “short haircut”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Never Have I Ever ???? Dirty 18+”, “Dirty Quotes and Dirty Messages”, “Dirty Quotes”, “Think Dirty”, “Video call With Girls - Prank”, “BLK - Meet Black singles nearby!”, “iFunny – fresh memes, gifs and videos”, “Hay Day”, “Top Speed: Drag & Fast Racing”, “Plenty of Fish Free Dating App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “curly hair”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “curly hair