"halloween costumes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “halloween costumes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “qq邮箱。”, “pokémon”, “itunes”, “jimi hendrix”, “ok.ru”, “tapas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “halloween costumes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword halloween costumes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
halloween costumes for kids 46 4 178 46
spooky halloween costumes 6 1 250+ 24
halloween costumes dress up & makeup game for kids ≤5 30 250+ 144
halloween costumes & puzzle games ≤5 30 250+ 98
halloween costumes photo montage for kids ≤5 30 250+ 77

The search volume of the core keyword halloween costumes in Google App Store reached 63, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Woman Halloween Costumes halloween costume 63 12
2
Halloween Costumes halloween props ≤5 30
3
Halloween Costumes Photo Editor ???? halloween costumes & decoration ideas and 2017 ≤5 30
4
Halloween Photo 🎃👻 disfraz 43 13
5
Spirit Halloween Costumes spirit halloween store 33 19
6
Halloween disfraces 43 9
7
Woman Halloween Costumes - Scary Masks halloween costume party 11 4
8
Halloween Costume Party – Halloween Photo Editor costume party 21 11
9
Halloween Costume Photo Editor halloween costume photo editor ≤5 1
10
Halloween Costumes halloween costumes shop ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
halloween costume 63 12 250+ 39
party city 60 26 250+ 163
pampkin 56 10 250+ 60
halloween 55 69 250+ 60
candy's 55 16 239 111

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Woman Halloween Costumes halloween costumes 63 7
2
Halloween Photo 🎃👻 disfraz 43 13
3
Halloween Costumes Photo Editor ???? halloween costumes & decoration ideas and 2017 ≤5 30
4
Spirit Halloween Costumes spirit halloween store 33 19
5
Halloween disfraces 43 9
6
Halloween Costumes halloween props ≤5 30
7
Halloween Costume Party – Halloween Photo Editor costume party 21 11
8
Halloween Costume Montage Photo Editor halloween costume photo editor ≤5 1
9
Woman Halloween Costumes - Scary Masks halloween costume party 11 4
10
Halloween Costume Ideas halloween costume catalog ≤5 1

These five keywords: “halloween costume”, “party city”, “pampkin”, “halloween”, “candy's”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Woman Halloween Costumes”, “Halloween Photo 🎃👻”, “Halloween Costumes Photo Editor ????”, “Spirit Halloween Costumes”, “Halloween”, “Halloween Costumes”, “Halloween Costume Party – Halloween Photo Editor”, “Halloween Costume Montage Photo Editor”, “Woman Halloween Costumes - Scary Masks”, “Halloween Costume Ideas”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “halloween costumes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “halloween costumes