"cuisine" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cuisine” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “medicals”, “als”, “starten”, “caesars rewards”, “washington post”, “csr2”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cuisine” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cuisine from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
meubles cuisine	31	3	249	35
cuisine royale	30	24	250+	155
italian cuisine	28	2	249	31
cyril lignac tous en cuisine	26	23	250+	141
asian cuisine	24	12	250+	60

The search volume of the core keyword cuisine in Google App Store reached 33, its difficulty level reached 45, and the number of apps related to it reached 250+, among them, there are 72 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		All free Recipes : World Cuisines	larousse gastronomique	16	16
2		Cooking Fever	restaurantes	65	23
3		Quick Cuisine	quick cuisine	7	9
4		Tasty	recipies	55	7
5		750g - 80 000 recettes	750g	24	41
6		Cooking Madness - A Chef's Restaurant Games	restaurante	65	51
7		Cooking in the Kitchen - Baking games for girls	cocina	50	37
8		Crazy Chef: Fast Restaurant Cooking Games	cooked	34	22
9		Cooking Food Chef & Restaurant Games Craze	flavors of the world	≤5	30
10		Asian Recipes	asian foods	26	4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
restaurants	87	31	250+	160
nearest restaurants	87	19	250+	115
pizza hoay	77	66	250+	248
foods	77	38	250+	165
food	69	86	250+	160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Restaurant.com	restaurant	70	86
2		Food Street - Restaurant Management & Food Game	foodstreet	41	28
3		Cooking City: frenzy chef restaurant cooking games	ресторани	33	25
4		Cooking Madness - A Chef's Restaurant Games	restaurante	65	51
5		Cooking Yummy-Restaurant Game	yummy games	≤5	6
6		Cooking Cafe – Restaurant Star : Chef Tycoon	star café tekin	≤5	30
7		Animal Restaurant	рестораны	41	27
8		Cooking Fever	restaurantes	65	23
9		Restaurant Story™	reasturant	50	31
10		My Cooking - Restaurant Food Cooking Games	mi cocina	29	22

These five keywords: “restaurants”, “nearest restaurants”, “pizza hoay”, “foods”, “food”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Restaurant.com”, “Food Street - Restaurant Management & Food Game”, “Cooking City: frenzy chef restaurant cooking games”, “Cooking Madness - A Chef's Restaurant Games”, “Cooking Yummy-Restaurant Game”, “Cooking Cafe – Restaurant Star : Chef Tycoon”, “Animal Restaurant”, “Cooking Fever”, “Restaurant Story™”, “My Cooking - Restaurant Food Cooking Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cuisine”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools