"crystal" App Store Keywords Research Case | ASOTools
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"crystal" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “crystal” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “finance google”, “tráfico”, “secret”, “reciept”, “atif aslam”, “photo studio”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “crystal” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword crystal from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
crystalbet 56 34 250+ 222
crystals 44 17 250+ 46
crystallizer 34 30 250+ 217
swarovski crystals 33 38 249 202
finalfantasy crystalchronicles 33 31 249 217

The search volume of the core keyword crystal in Google App Store reached 46, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 40 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Crystal Guide - The CC cryst 34 58
2
Crystals Guide crystals 44 17
3
Crystal Guide® Pocket Edition pocket guide birthstones ≤5 28
4
Crystal crystal knows 12 17
5
Crystal: Sketch Mirror for Android sketch mirror 11 26
6
Crystal Crush crush the stone ≤5 30
7
Crystal Meanings Offline gemstone meanings 18 8
8
Crystal Adblock for Samsung crystal ad blocker ≤5 16
9
Calibria: Crystal Guardians colibria 46 30
10
CRYSTAL & STONE stone shop ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
adivinador 58 47 250+ 216
diamont 58 13 250+ 105
diamnond 58 11 250+ 110
rocks 55 26 250+ 56
dimond painting 51 11 249 119

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Akinator vuess 61 25
2
Mago Adivinador adivinador de personajes ≤5 30
3
Akinator VIP akinator vip ≤5 29
4
El Adivino el increíble adivino ≤5 21
5
Crystal Ball crystal ball 8 16
6
Lucky fortune teller and lucky charms good luck charms 21 13
7
Tarot Card Future Readings - Free Fortune Teller fortune telling cards 14 4
8
Zoltar fortune telling 3D vidente 29 7
9
Adivina adivina 44 38
10
Adivinador (Fortune-teller) adivino ≤5 12

These five keywords: “adivinador”, “diamont”, “diamnond”, “rocks”, “dimond painting”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Akinator”, “Mago Adivinador”, “Akinator VIP”, “El Adivino”, “Crystal Ball”, “Lucky fortune teller and lucky charms”, “Tarot Card Future Readings - Free Fortune Teller”, “Zoltar fortune telling 3D”, “Adivina”, “Adivinador (Fortune-teller)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “crystal”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “crystal