"cross fitness" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cross fitness” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “live wallpaper”, “gala”, “bloomberg ht”, “inquiry”, “se”, “cc”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cross fitness” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cross fitness from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
cross gates family fitness	6	14	250+	217
gain fitness cross trainer	≤5	9	250+	172
cross fitness training app at home	≤5	30	250+	153
cross fitness training app for women	≤5	30	250+	144
cross fitness training app	≤5	30	250+	141

The search volume of the core keyword cross fitness in Google App Store reached 58, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 108 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Cross Street Fitness	prashant bhandari classes app	≤5	30
2		SmartWOD Timer - WOD timer for Cross Training	wod	34	39
3		Cross Fit	cross fitt	58	18
4		Cross Training WODs For Beginners	cross training	41	13
5		CrossFitness Training	ohana cross training	≤5	30
6		SmartWOD Workout Generator	wods crossfit	33	7
7		WOD 365 Timer - Crossfit Training, HIIT and Tabata	crossfit training	19	7
8		CrossFit	crossfit games app	≤5	30
9		Crossfit	crossfit games	29	26
10		Hero WOD - Crossfit WOD Generator	crossfit portus	≤5	7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
adidas	70	27	245	153
michaels	67	13	250+	31
planet fitness	66	25	249	143
plante fitness	66	20	250+	140
plannet fitness	66	19	249	124

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		adidas	adidas yeezy	42	38
2		adidas CONFIRMED	confirming	50	30
3		adidas Training by Runtastic - Workout Fitness App	adidas training	23	21
4		adidas Running App by Runtastic - Run Tracker	runnig	38	23
5		adidas GMR	adidas gmr	14	35
6		adidas Headphones	adidas headphones	≤5	30
7		Nike	nike	76	34
8		PUMATRAC Home Workouts, Training, Running, Fitness	puma	59	29
9		Foot Locker: Sneakers, clothes & culture	footlockee	66	36
10		Nike Run Club	nike run	45	26

These five keywords: “adidas”, “michaels”, “planet fitness”, “plante fitness”, “plannet fitness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “adidas”, “adidas CONFIRMED”, “adidas Training by Runtastic - Workout Fitness App”, “adidas Running App by Runtastic - Run Tracker”, “adidas GMR”, “adidas Headphones”, “Nike”, “PUMATRAC Home Workouts, Training, Running, Fitness”, “Foot Locker: Sneakers, clothes & culture”, “Nike Run Club”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cross fitness”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools