"cricket" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cricket” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “éducation”, “lotería nacional”, “03”, “ban 10”, “tarot”, “aöf”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cricket” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cricket from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mcricket 75 60 248 234
cricketing 75 12 250+ 66
cricket scores 72 25 250+ 48
cricket scorer 72 9 250+ 40
score cricket 72 8 249 58

The search volume of the core keyword cricket in Google App Store reached 66, its difficulty level reached 85, and the number of apps related to it reached 250+, among them, there are 116 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
myCricket mcricket 75 60
2
Cricket Visual Voicemail voice mail 48 20
3
Doodle Cricket cricket google 29 15
4
World Cricket Championship 2 - WCC2 wc 48 30
5
Real Cricket™ 20 cricket 2020 26 15
6
World Cricket Championship Lt crocket 75 51
7
Real Cricket™ GO cricketing 75 12
8
Cricbuzz - Live Cricket Scores & News ipl score live 88 9
9
Stick Cricket stick sports ltd ≤5 16
10
World Cricket Championship 3 - WCC3 wcca 24 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ipl score live 88 9 250+ 57
i.p.l 87 5 250+ 27
espns 80 19 250+ 110
espn 78 39 250+ 121
crick 75 75 249 114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cricbuzz - Live Cricket Scores & News crick 75 75
2
IPL 2020 live ipl 88 14
3
Live Line & Cricket Scores - Cricket Exchange ipl live score 55 12
4
Cricket Line Guru : Fast Live Line cicket line guru 36 8
5
IPL Live Score - Cricket Line Guru live updates for ipl ≤5 30
6
CricLine - Live Scores live score for cricket 44 7
7
IPL 2020 Schedule, Live Scores, Points Table Live. ipl 2020 new schedule 45 3
8
Dream IPL 2020 - Live Score ipl 2020 live score 68 9
9
Cricket Mazza 11 Live Line & Fastest IPL Score khatrimaza 61 53
10
Cricket Live Line kricket live line 33 5

These five keywords: “ipl score live”, “i.p.l”, “espns”, “espn”, “crick”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cricbuzz - Live Cricket Scores & News”, “IPL 2020”, “Live Line & Cricket Scores - Cricket Exchange”, “Cricket Line Guru : Fast Live Line”, “IPL Live Score - Cricket Line Guru”, “CricLine - Live Scores”, “IPL 2020 Schedule, Live Scores, Points Table Live.”, “Dream IPL 2020 - Live Score”, “Cricket Mazza 11 Live Line & Fastest IPL Score”, “Cricket Live Line”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cricket”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cricket