"credits" App Store Keywords Research Case | ASOTools
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"credits" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “credits” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “perks at work”, “mewe”, “downloading”, “renegade”, “việt nam”, “beaming drive”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “credits” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword credits from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
creditsesame 43 43 248 204
creditsafe 36 29 246 155
free credits 34 14 250+ 159
free bingo blitz credits 28 47 250+ 244
bingo blitz free credits 28 37 249 217

The search volume of the core keyword credits in Google App Store reached 37, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 155 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Credits get free credits on imvu ≤5 30
2
Credit Karma - Free Credit Scores & Reports credit scoring 72 8
3
Credit Sesame: Credit Score + Free Digital Banking credit sesame 45 22
4
vLuck - Win Games Credits em gamergate game ≤5 26
5
Wheel of Free Credits free credits wheel 2020-imvu ≤5 25
6
Credits Converter : Convert Credits & Rewards credits converter ≤5 10
7
Petal petal 33 42
8
dGamer - Get Game Credits digamer 11 34
9
Google Opinion Rewards opinions 48 29
10
WalletHub - Free Credit Score, Report & Monitoring wallet hub 33 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
paypal 82 41 247 169
appale 82 16 250+ 90
canvas 81 60 248 50
bank of anerica 77 18 249 126
bamk of america 77 17 250+ 120

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PayPal Mobile Cash: Send and Request Money Fast pypale 83 30
2
PayPal Business: Send Invoices and Track Sales paypal business 36 21
3
PayPal Prepaid paypal prepaid 34 24
4
PayPal Here - POS, Credit Card Reader credit card paypal 31 11
5
thePAYEE - Free PayPal Money payee 33 21
6
PayLink Generator (for paypal) paypal account generator 11 24
7
Xoom Money Transfer xzoom 58 24
8
Make Money - Free Cash Rewards make money 40 47
9
Venmo venmo 67 37
10
How to create PayPal Account digicraft paypal ≤5 27

These five keywords: “paypal”, “appale”, “canvas”, “bank of anerica”, “bamk of america”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PayPal Mobile Cash: Send and Request Money Fast”, “PayPal Business: Send Invoices and Track Sales”, “PayPal Prepaid”, “PayPal Here - POS, Credit Card Reader”, “thePAYEE - Free PayPal Money”, “PayLink Generator (for paypal)”, “Xoom Money Transfer”, “Make Money - Free Cash Rewards”, “Venmo”, “How to create PayPal Account”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “credits”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “credits