"cowboys games" App Store Keywords Research Case | ASOTools
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"cowboys games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cowboys games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “picmonkey”, “fathers”, “magister”, “برنامج ترجمه”, “mediaset play”, “gif creator”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cowboys games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cowboys games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dallas cowboys football games 12 30 250+ 84
indians vs cowboys games ≤5 10 250+ 130
cowboys & indian-s kids-games ≤5 30 250+ 186
cowboys and indians games free ≤5 30 250+ 157
cowboys games online ≤5 30 250+ 142

The search volume of the core keyword cowboys games in Google App Store reached 36, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 89 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
West Gunfighter cowboy games 50 16
2
Dallas Cowboys dallas cowboys 55 33
3
Cowboys Horse Racing Field lone cowboy ranger horse racing games free ≤5 8
4
Cowboys Football: Live Scores, Stats, & Games cowboys and angels 11 31
5
Apes Age Vs Wild West Cowboy: Survival Game 2-bit cowboy free ≤5 30
6
Real Cowboy Gun Shooting Training Game coboy games gun ≤5 6
7
Western Cowboy Gunfighter - Cowboy Shooting Game best cowboy shooting games ≤5 10
8
Cowboy Rodeo Rider- Wild West Safari western cowboy bull rider ≤5 30
9
Cowboy! cowboy 56 60
10
Snow West Mafia Redemption: Cowboy Shooting Game cowgirls 46 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nfl 79 42 244 91
fee fayer 77 25 250+ 148
pippa pig 70 17 250+ 167
peppas pigs 70 17 250+ 166
pugmobilelite 68 47 250+ 222

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NFL nfl games 53 16
2
Madden NFL 21 Mobile Football foorballl 66 30
3
NFL Fantasy Football fantasy football 69 32
4
NFL Network redzone nfl 48 23
5
Football NFL Live Scores, Stats, & Schedules 2020 nfl scores 51 9
6
NFL Sunday Ticket for TV and Tablets sundays 48 9
7
Live Stream for NFL 2020 football stream 45 16
8
Yahoo Sports: Stream live NFL games & get scores sport 77 84
9
NFL Rush Gameday nfl rush zone 7 28
10
NFL Events nfl events ≤5 24

These five keywords: “nfl”, “fee fayer”, “pippa pig”, “peppas pigs”, “pugmobilelite”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NFL”, “Madden NFL 21 Mobile Football”, “NFL Fantasy Football”, “NFL Network”, “Football NFL Live Scores, Stats, & Schedules 2020”, “NFL Sunday Ticket for TV and Tablets”, “Live Stream for NFL 2020”, “Yahoo Sports: Stream live NFL games & get scores”, “NFL Rush Gameday”, “NFL Events”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cowboys games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cowboys games