"costs" App Store Keywords Research Case | ASOTools
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"costs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “costs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “free fall”, “teams”, “shuriken”, “pretty”, “secu”, “tp”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “costs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword costs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
closing costs calculator 18 13 249 84
construction costs 7 4 250+ 55
fuel costs 7 3 249 67
accosts ≤5 35 250+ 245
gekko costs ≤5 30 250+ 216

The search volume of the core keyword costs in Google App Store reached 43, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 140 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Journal costs планування витрат ≤5 10
2
Project Costs budget project 9 30
3
Fuelio: gas log, costs, car management, GPS routes jerry can 31 15
4
Cost Track - Expense Tracker & Budget Manager cost track - expense tracker ≤5 30
5
Food Costs: Home Budget Book with "Food Cost" only food budget ≤5 10
6
Food Cost Calculator food costing 12 6
7
Fuel & Costs combustível e custos ≤5 5
8
Splid – Split group bills bill splitting 13 6
9
Electrical Cost consumo eléctrico ≤5 8
10
Car Costs Complete: consumption- and cost-control car costs complete ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wappssap 90 71 249 245
wotchap 90 30 249 245
roblocxx 88 63 250+ 245
roblixox 88 30 250+ 230
nearest restaurants 87 19 250+ 115

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business busines 60 68
3
Whats Web wa web 78 30
4
free video calls and chat lizzy caplan 48 55
5
TextNow: Free Texting & Calling App text now 68 29
6
Text Free: Free Text Plus Call pringer 60 48
7
Parallel Space Lite-Dual App paralyzed face 21 26
8
Status Saver - Downloader for Whatsapp whatsapp status 56 18
9
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
10
MeetMe: Chat & Meet New People meetme 58 29

These five keywords: “wappssap”, “wotchap”, “roblocxx”, “roblixox”, “nearest restaurants”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “Whats Web”, “free video calls and chat”, “TextNow: Free Texting & Calling App”, “Text Free: Free Text Plus Call”, “Parallel Space Lite-Dual App”, “Status Saver - Downloader for Whatsapp”, “Discord - Talk, Video Chat & Hang Out with Friends”, “MeetMe: Chat & Meet New People”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “costs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “costs