"conversations" App Store Keywords Research Case | ASOTools
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"conversations" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “conversations” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “app hacks”, “sheetz”, “letgo”, “ebs”, “patron”, “debenhams”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “conversations” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword conversations from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
conversations starter 38 7 250+ 70
conversations in english 33 8 250+ 80
conversations with god 28 9 250+ 119
classical conversations 27 45 249 231
crucial conversations 15 10 250+ 116

The search volume of the core keyword conversations in Google App Store reached 32, its difficulty level reached 24, and the number of apps related to it reached 249, among them, there are 91 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Conversations (Jabber / XMPP) conversation 36 57
2
Conversations dealer inspire conversations ≤5 32
3
English Conversation Practice conversação 33 25
4
ActiveCampaign Conversations activecampaign conversations ≤5 30
5
SR Conversations solution reach 18 10
6
English 1500 Conversation cambridge 1500 english conversation ≤5 4
7
Conversation Starters conversation starter 38 16
8
English Conversation crucial conversations 15 10
9
Speaking English Conversation - Convo Expressions convo expressions - english conversation practice ≤5 5
10
English Conversation english conversation speaking 5 ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
translation 100 30 250+ 137
googl translates 100 26 250+ 145
goofle translate 100 24 250+ 156
google tanslate 100 22 250+ 155
goigle translate 100 22 250+ 151

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Translate gooletranslet 100 35
2
English to Spanish Translator app - Free tanslate 100 20
3
M-Dictionary - Visual Dictionary & Translator mdictionary ≤5 15
4
Microsoft Translator transmate 100 9
5
All Languages Translator - Free Voice Translation language translator 46 44
6
Easy Language Translator easy translator 13 10
7
Translate All Language - Voice Text Translator tranlatetor 100 30
8
Free Language Translator App - Voice Translate Pro traducir ahora 8 10
9
Language Translator, Free Translation Voice & Text free translate app 9 9
10
Language Translator tranzilla translator ≤5 5

These five keywords: “translation”, “googl translates”, “goofle translate”, “google tanslate”, “goigle translate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Translate”, “English to Spanish Translator app - Free”, “M-Dictionary - Visual Dictionary & Translator”, “Microsoft Translator”, “All Languages Translator - Free Voice Translation”, “Easy Language Translator”, “Translate All Language - Voice Text Translator”, “Free Language Translator App - Voice Translate Pro”, “Language Translator, Free Translation Voice & Text”, “Language Translator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “conversations”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “conversations