"nail salon!" App Store Keywords Research Case | ASOTools
×

"nail salon!" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nail salon!” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pokrmon”, “aluminium”, “usa today”, “instagram video downloader”, “tenpo”, “kariyer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nail salon!” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nail salon! from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nail salon 57 36 250+ 77
hello kitty nail salon 22 16 250+ 140
nail salon games 14 11 250+ 110
girls nail salon 14 10 250+ 111
nail salon hello kitty 12 30 250+ 21

The search volume of the core keyword nail salon! in Google App Store reached 57, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nail Salon 3D nail salon 57 36
2
Acrylic Nails! nail salons 63 7
3
Hello Kitty Nail Salon hello kity 58 15
4
Nail Salon : Nail Designs Nail Spa Games for Girls nail appointment ≤5 4
5
Fashion Nail Salon Game: Manicure and Pedicure App manicures 46 7
6
Nail Salon Manicure - Fashion Girl Game nail art games for girls 6 7
7
Nail Salon querrey 16 30
8
Girls Nail Salon - Manicure games for kids girl gamea 50 22
9
Crayola Nail Party: Nail Salon amlia 39 30
10
Super Nail Salon: Girl Games nail’em ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sephoria 72 39 249 195
ulya 66 40 250+ 205
spa 63 72 249 57
monester 63 20 250+ 161
stuffing 63 13 249 75

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sephora - Buy Makeup, Cosmetics, Hair & Skincare sophora 72 40
2
SEPHORiA: House of Beauty sephoria: house of beauty ≤5 30
3
Ulta Beauty: Shop Makeup, Skin, Hair & Perfume ulya 66 40
4
SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty sally beauty 49 44
5
SEPHORA United Arab Emirates سيفورا sephora uae 21 35
6
Kylie Cosmetics kylie cosmetic 45 31
7
Sephora Forward senfora ≤5 30
8
Sephora Corporate Events sephora corporate events ≤5 18
9
Lookfantastic lookfantastic 41 46
10
IPSY: Makeup, Beauty, and Tips ipsy 50 37

These five keywords: “sephoria”, “ulya”, “spa”, “monester”, “stuffing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sephora - Buy Makeup, Cosmetics, Hair & Skincare”, “SEPHORiA: House of Beauty”, “Ulta Beauty: Shop Makeup, Skin, Hair & Perfume”, “SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty”, “SEPHORA United Arab Emirates سيفورا”, “Kylie Cosmetics”, “Sephora Forward”, “Sephora Corporate Events”, “Lookfantastic”, “IPSY: Makeup, Beauty, and Tips”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nail salon!”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nail salon!