"compression" App Store Keywords Research Case | ASOTools
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"compression" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “compression” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ibps”, “contraption”, “malika”, “fit bit”, “scenes”, “anteater”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “compression” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword compression from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
photo compression 34 9 250+ 79
file compression 34 8 250+ 78
video compression 30 6 250+ 68
compression ratio 21 6 249 82
video compression free 19 6 250+ 72

The search volume of the core keyword compression in Google App Store reached 39, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Video Compressor - Fast Compress Video & Photo video compressor 46 26
2
Photo Compress & Resize comperss 61 4
3
Video Compressor Panda: Resize & Compress Video video size reducer 29 6
4
RAR winrar 57 32
5
Compress PDF File pdf reducer size 48 11
6
Video & Image compressor - reduce size & compress confress 46 40
7
Video Compress video compress 39 29
8
Compress Photo Puma: KB, MB, Resolution, Quality fotoğraf boyut küçültme ≤5 17
9
Photo Compress 2.0 - Ad Free photo compress 2.0 - ad free ≤5 18
10
Image Compressor - Compress image size in kb cesium image ≤5 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
drooboz 72 30 250+ 192
abodo reader 65 24 250+ 142
addobe reader 65 21 250+ 140
adoder reader 65 20 250+ 129
abode reader 65 19 250+ 123

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
X-plore File Manager x 75 84
2
A+ Gallery - Photos & Videos a plus 23 41
3
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
4
Microsoft OneDrive truxmap 80 68
5
Sync.com - Secure cloud storage and file sharing sync 43 65
6
Dubox Cloud Storage: Cloud Backup & Data backup cloud storage 35 27
7
File Manager File Explorer bin-glo ≤5 34
8
Collect by WeTransfer we transfer 68 21
9
Adobe Acrobat Reader: PDF Viewer, Editor & Creator abodo reader 65 24
10
Degoo - 100 GB Free Cloud Storage gigabytes 50 36

These five keywords: “drooboz”, “abodo reader”, “addobe reader”, “adoder reader”, “abode reader”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “X-plore File Manager”, “A+ Gallery - Photos & Videos”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Microsoft OneDrive”, “Sync.com - Secure cloud storage and file sharing”, “Dubox Cloud Storage: Cloud Backup & Data backup”, “File Manager File Explorer”, “Collect by WeTransfer”, “Adobe Acrobat Reader: PDF Viewer, Editor & Creator”, “Degoo - 100 GB Free Cloud Storage”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “compression”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “compression