"company of heroes 2" App Store Keywords Research Case | ASOTools
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"company of heroes 2" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “company of heroes 2” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “74”, “insurance”, “dubai”, “aron”, “online gamers”, “naisa”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “company of heroes 2” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword company of heroes 2 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
company of heroes 2006 ≤5 30 250+ 221
company of heroes 2 game ≤5 30 250+ 212
company of heroes 2 online ≤5 30 250+ 209
company of heroes 2 offline ≤5 30 250+ 204
company of heroes offline 2 ≤5 30 250+ 187

The search volume of the core keyword company of heroes 2 in Google App Store reached 33, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 200 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Company of Heroes company of heros 34 31
2
Companion for CoH 2 Unofficial company of heroes 34 30
3
Tactical Heroes 2: Platoons platoons ≤5 30
4
Road to Valor: World War II road to valor ≤5 22
5
War Commander: Rogue Assault kargil war 31 33
6
Trenches of Europe 3 king of europa ≤5 30
7
SIEGE: World War II siege 35 38
8
World War 2 Frontline Heroes: WW2 Commando Shooter front line heroes 6 30
9
World War Heroes: WW2 Shooter world wars 2 48 24
10
World at War: WW2 Strategy MMO world at war 37 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amoning us 87 30 250+ 222
discorded 83 30 249 17
fortnaiter 77 30 250+ 245
pubge mobail 73 46 249 203
pib g mobile 73 35 249 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Guide For Among Us : Learn How to Play Among Us among as 29 47
2
Odysseus Kosmos: Adventure Game odysseus 48 49
3
Among Us among us 87 75
4
Ostrich Among Us ostrich among us ≤5 27
5
GM Online : Murder Among Us, Hide & Seek, Fall Run gmos 45 19
6
Injustice 2 supermen 60 30
7
Injustice: Gods Among Us lmmortals 46 46
8
I Am Innocent innocents 46 32
9
Guide For Among Us bogans ≤5 30
10
The Wolf Among Us the wolf among us 32 32

These five keywords: “amoning us”, “discorded”, “fortnaiter”, “pubge mobail”, “pib g mobile”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Guide For Among Us : Learn How to Play Among Us”, “Odysseus Kosmos: Adventure Game”, “Among Us”, “Ostrich Among Us”, “GM Online : Murder Among Us, Hide & Seek, Fall Run”, “Injustice 2”, “Injustice: Gods Among Us”, “I Am Innocent”, “Guide For Among Us”, “The Wolf Among Us”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “company of heroes 2”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “company of heroes 2