"columbia" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “columbia” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bops”, “free texting app”, “sutherland”, “pcos”, “friendly”, “garages”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “columbia” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword columbia from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
columbia university 38 8 249 49
columbia gas 36 42 250+ 208
columbia bank 33 44 249 218
columbia sportswear 31 38 250+ 205
columbiana 29 41 250+ 229

The search volume of the core keyword columbia in Google App Store reached 49, its difficulty level reached 52, and the number of apps related to it reached 250+, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Columbia Sportswear Japan columbia sportswear 31 38
2
Columbia Bank Mobile Banking columbia bank mobile banking ≤5 27
3
Columbia Bank columbia bank 33 44
4
Columbia Credit Union columbia credit union 26 44
5
Columbia University Life columbia university life ≤5 13
6
App Columbia app cuenta dni banco columbia ≤5 27
7
Reopen CU columbia university 38 8
8
First Columbia Mobile columbia bank mobile banking ≤5 27
9
Engage Columbia columbia college chicago 25 44
10
Columbia CU Business columbia cu business ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
traset 100 28 250+ 180
ensy 90 44 249 199
henm 83 65 249 241
etcy 78 50 250+ 223
stsy 78 45 249 210

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Transit: Bus & Subway Times transportaion 53 44
2
myStop® Mobile michigan bus 20 12
3
Translate All, Text & Voice Translator - Tranit trait 43 28
4
OneBusAway one bus away 13 11
5
Chrono Mobile – Bus, metro and train chrono 34 41
6
MyTransit NYC Subway, MTA Bus, LIRR & Metro North staten island railroad 6 25
7
NextBus next bus 37 11
8
Metro Transit metro transit 32 4
9
Transit Tracks: Chicago CTA cta bustracker 39 42
10
New York Subway – Official MTA map of NYC nyc subway 31 11

These five keywords: “traset”, “ensy”, “henm”, “etcy”, “stsy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Transit: Bus & Subway Times”, “myStop® Mobile”, “Translate All, Text & Voice Translator - Tranit”, “OneBusAway”, “Chrono Mobile – Bus, metro and train”, “MyTransit NYC Subway, MTA Bus, LIRR & Metro North”, “NextBus”, “Metro Transit”, “Transit Tracks: Chicago CTA”, “New York Subway – Official MTA map of NYC”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “columbia”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “columbia