"coloriage" App Store Keywords Research Case | ASOTools
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"coloriage" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “coloriage” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “listening”, “alat”, “localizar celulares”, “orbits”, “wells fargo mortgage”, “love letter”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “coloriage” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword coloriage from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
coloriage enfant 18 9 250+ 134
coloriage adultes 14 12 250+ 130
coloriage en ligne 12 13 250+ 143
coloriage de licorne 7 7 237 106
abc coloriage free ≤5 30 250+ 77

The search volume of the core keyword coloriage in Google App Store reached 39, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 172 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Paint By Number - Coloring Book & Color by Number paint by number 50 37
2
Happy Color™ – Color by Number colour 48 48
3
Coloring book for kids baby coloring 24 10
4
Paint Color : Coloring Games & Adult Coloring Book coloring paint 43 15
5
Number Painting - Classic Coloring Book Game colure 61 29
6
Fun Color:Coloring Games & Happy Color by Number color apps 23 19
7
Colorscapes - Color by Number & Paint by Number colords 61 47
8
Coloring Book for Me & Mandala desenhos para colorir 51 26
9
Coloriage de la reine reine 26 23
10
Pixel Art: Color by Number pixel art 55 63

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
girlzs 73 43 250+ 208
free 66 30 250+ 244
no 63 85 250+ 149
mekie mouse 63 23 250+ 147
mickey mouses 63 15 250+ 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Guns GirlZ - Mirage Cabin guns girlz mirage cabin ≤5 18
2
Unicorn Chef Carnival Fair Food: Games for Girls a girl games 50 27
3
Rich Girls Shopping ???? - Cash Register Games go shopping 39 30
4
Girls games: Painting and coloring girls game 44 30
5
Pink GirlZ girlz 18 27
6
💃 Wallpapers for Girls - Girly backgrounds cirly ≤5 2
7
Guns Girl - Honkai Gakuen gun girls 26 17
8
Zgirls zgirls 25 27
9
Girls' Frontline firls 73 32
10
It Girl - Fashion Celebrity & Dress Up Game girlds 73 18

These five keywords: “girlzs”, “free”, “no”, “mekie mouse”, “mickey mouses”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Guns GirlZ - Mirage Cabin”, “Unicorn Chef Carnival Fair Food: Games for Girls”, “Rich Girls Shopping ???? - Cash Register Games”, “Girls games: Painting and coloring”, “Pink GirlZ”, “💃 Wallpapers for Girls - Girly backgrounds”, “Guns Girl - Honkai Gakuen”, “Zgirls”, “Girls' Frontline”, “It Girl - Fashion Celebrity & Dress Up Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “coloriage”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “coloriage