"color palette" App Store Keywords Research Case | ASOTools
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"color palette" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “color palette” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “verbos”, “savefrom.net”, “fox star”, “webster dictionary”, “creflo dollar”, “rozaniec”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “color palette” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword color palette from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
color palettes 51 5 250+ 40
color palette generator 31 4 250+ 35
color palettes generator 27 6 248 69
palette hair color 16 30 250+ 52
material color palette 11 4 249 45

The search volume of the core keyword color palette in Google App Store reached 44, its difficulty level reached 16, and the number of apps related to it reached 249, among them, there are 40 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pigments - Color Scheme Generator colour palette 51 7
2
Color Palette color swatches 24 3
3
Color Palette - Extract/Create Colors & Gradients color design 18 8
4
Color Palette - Oil Painting by Number oil paint colour mixing ≤5 30
5
Palette - Extract Real/Live colors from any photo colors palette 51 5
6
Palette Pantone ???? Add color palettes to photos pantone studio 10 10
7
Color Gear — create harmonious color palettes color gears ≤5 30
8
Just Palette pinot's palette 26 29
9
Color Harmony color combinations 43 5
10
Color Pal colourlovers 24 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ppainting 63 28 250+ 174
painted 63 15 249 119
color 60 91 250+ 175
واتاب 60 23 250+ 157
illustrating 56 27 250+ 168

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MediBang Paint - Make Art ! apple pencil 48 35
2
Paint Free - Drawing Fun painting 55 39
3
ibis Paint X draeing 66 31
4
Pocket Paint: draw and edit! ms paint 33 15
5
Paintastic : draw, color, paint printer artist 6 10
6
Painter Mobile corel 34 30
7
Paint Joy - Color & Draw paint joy ≤5 9
8
Kids Paint easy paint 43 13
9
Paint basic paint ≤5 30
10
ArtFlow: Paint Draw Sketchbook art studio 28 22

These five keywords: “ppainting”, “painted”, “color”, “واتاب”, “illustrating”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MediBang Paint - Make Art !”, “Paint Free - Drawing Fun”, “ibis Paint X”, “Pocket Paint: draw and edit!”, “Paintastic : draw, color, paint”, “Painter Mobile”, “Paint Joy - Color & Draw”, “Kids Paint”, “Paint”, “ArtFlow: Paint Draw Sketchbook”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “color palette”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “color palette