"color games" App Store Keywords Research Case | ASOTools
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"color games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “color games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “free online movies”, “elo”, “building”, “nios”, “progresso”, “i.o games”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “color games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword color games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
color games for kids 21 12 250+ 145
color line games 18 12 250+ 100
color lines games 18 7 249 70
color kids games 14 10 250+ 139
kid color games 14 30 250+ 136

The search volume of the core keyword color games in Google App Store reached 36, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 185 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coloring Puzzle Book - Free Casual Games coloring painting 43 15
2
Number Painting - Classic Coloring Book Game colure 61 29
3
Coloring Games: Coloring Book, Painting, Glow Draw g a m e game 50 56
4
Paint By Number - Coloring Book & Color by Number paint by number 50 37
5
Paint Color : Coloring Games & Adult Coloring Book coloring paint 43 15
6
Color by Number: Free Coloring Games - Paint Book downing games 58 38
7
No.Pix - Color by Number, Pixel Art Coloring Book pix 51 68
8
Colorfy: Free Coloring Games - Paint Color Book coroling book 36 30
9
Happy Color™ – Color by Number colour 48 48
10
Fun Color:Coloring Games & Happy Color by Number color apps 23 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gnaes 75 64 250+ 246
girlzs 73 43 250+ 208
i 72 30 249 242
free 66 30 250+ 244
no 63 85 250+ 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bag It! FREE bag 55 64
2
Google Play Games p l a y s t o r e 80 54
3
Bubble Shooter: Snoopy POP! - Bubble Pop Game giocare 45 56
4
Flow Free flow 56 67
5
PBS KIDS Games games what are free 55 49
6
aquapark.io piscina 56 16
7
Draw Something Classic draw something 36 24
8
Flow Free: Hexes hexes 38 43
9
Fruit Ninja® fruiy 56 17
10
Mahjong mahj 61 80

These five keywords: “gnaes”, “girlzs”, “i”, “free”, “no”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bag It! FREE”, “Google Play Games”, “Bubble Shooter: Snoopy POP! - Bubble Pop Game”, “Flow Free”, “PBS KIDS Games”, “aquapark.io”, “Draw Something Classic”, “Flow Free: Hexes”, “Fruit Ninja®”, “Mahjong”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “color games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “color games