"citizens" App Store Keywords Research Case | ASOTools
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"citizens" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “citizens” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sushid”, “riot game”, “kupujem prodajem”, “william hill”, “1”, “bolhas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “citizens” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword citizens from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
citizens bank 53 18 248 27
citizenship 41 51 250+ 20
first citizens bank 40 29 249 132
citizensbank 38 18 246 84
first citizens 31 25 249 127

The search volume of the core keyword citizens in Google App Store reached 55, its difficulty level reached 42, and the number of apps related to it reached 250+, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Citizen: Connect on the Most Powerful Safety App citizen 59 65
2
Citizens Bank Mobile Banking cotizens 55 36
3
Citizens One Home Loans citizens one 31 11
4
Citizens Bank and Trust Mobile citizens bank and trust mobile ≤5 30
5
BankCitizens Mobile Banking citizens bank of batesville arkansas ≤5 30
6
Citizens Bank Mobile Banking citizen bank farmington ≤5 30
7
Citizens Bank and Trust Mobile citizens bank and trust 22 19
8
The Citizens Bank of Phila MS the citizens bank 11 3
9
Citizens Bank - Mobile Banking citizens bank of las cruces 12 31
10
Citizens Bank citizens bank app 10 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
carlater 83 17 250+ 129
sprectrum 68 24 250+ 145
spectral 68 7 250+ 47
spectrum 67 51 250+ 69
newyork time 66 27 250+ 227

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calculator canulator 83 19
2
Calculator culator 83 92
3
Samsung Calculator cacilator 83 21
4
Calculator Lock – Video Lock & Photo Vault – HideX कोलकाता 26 21
5
CITIZEN Calculator citizen calculator ct 555 ≤5 20
6
Calculator circulate 23 23
7
Calculator Plus Free ann coulter 45 56
8
Calculator - Free Calculator wrd calculator ≤5 6
9
General Calculator kukulatar ≤5 4
10
Calculator calcolatrice iphone 6 ≤5 5

These five keywords: “carlater”, “sprectrum”, “spectral”, “spectrum”, “newyork time”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Calculator”, “Calculator”, “Samsung Calculator”, “Calculator Lock – Video Lock & Photo Vault – HideX”, “CITIZEN Calculator”, “Calculator”, “Calculator Plus Free”, “Calculator - Free Calculator”, “General Calculator”, “Calculator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “citizens”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “citizens