"citi.com" App Store Keywords Research Case | ASOTools
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"citi.com" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “citi.com” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “semaforos”, “letras”, “gta”, “wolves wallpaper”, “disney character”, “cranberries”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “citi.com” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword citi.com from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
citi.com/activate 23 7 248 74
citi.com/costco ≤5 1 18 6
citi.com/mobileapp ≤5 4 247 62
visit citi.com/activate ≤5 16 247 185
citi.com mobile app ≤5 30 249 227

The search volume of the core keyword citi.com in Google App Store reached 34, its difficulty level reached 25, and the number of apps related to it reached 247, among them, there are 202 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Citi Mobile® city bank 54 22
2
Citi Mobile 民生银行 11 29
3
Citi Private Bank In View citi private bank in view ≤5 30
4
Citi News citi news ≤5 30
5
Citi Mobile UK citi mobile uk ≤5 12
6
Citi Mobile citibank vietnam ≤5 30
7
Citi Mobile Check Deposit citi mobile check deposit ≤5 30
8
Citibank IN citibank in ≤5 30
9
Citibank SG citibank singapore ltd ≤5 30
10
Citibank HK – Mobile Banking citibank hk 6 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamail 100 51 249 203
traset 100 29 250+ 186
houtlook 90 57 250+ 223
cronovirus 90 49 250+ 206
outlock 90 47 250+ 197

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gmail giamail 100 74
2
myMail: Email App for Gmail, Hotmail & AOL E-Mail почту 61 42
3
Gmail Go google jmail 55 30
4
Email - Mail for Gmail Outlook & All Mailbox имел 6 33
5
Samsung Email correo eletrnico 56 22
6
Pro Mail uol mail pro ≤5 30
7
Email - Lightning Fast & Secure Mail msil 77 27
8
Maps - Navigate & Explore googelmap 93 34
9
Yahoo Mail – Organized Email yaho 93 55
10
All Email Access With Call Screening 일동제약 메일 ≤5 28

These five keywords: “gamail”, “traset”, “houtlook”, “cronovirus”, “outlock”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gmail”, “myMail: Email App for Gmail, Hotmail & AOL E-Mail”, “Gmail Go”, “Email - Mail for Gmail Outlook & All Mailbox”, “Samsung Email”, “Pro Mail”, “Email - Lightning Fast & Secure Mail”, “Maps - Navigate & Explore”, “Yahoo Mail – Organized Email”, “All Email Access With Call Screening”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “citi.com”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “citi.com