"sportswear" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sportswear” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stories for instagram”, “korean”, “skinny”, “- negative”, “springsteen”, “oblique”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sportswear” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sportswear from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
columbia sportswear 31 38 250+ 200
moneyball sportswear ≤5 30 250+ 246
organized sportswear ≤5 30 250+ 228
genuine league sportswear ≤5 30 250+ 226
bombshell sportswear ≤5 30 249 232

The search volume of the core keyword sportswear in Google App Store reached 36, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 140 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bombshell Sportswear. bombshell 33 47
2
Women Sportswear- Shop Online sportswear online shopping app ≤5 30
3
Men Sportswear Shopping sportswear online shopping app ≤5 30
4
Top Sportswear Brands- Online Shopping sportswear shopping app in india ≤5 30
5
Sportswear organized sportswear ≤5 30
6
Women Sportswear Shopping sportswear shopping app ≤5 30
7
Columbia Sportswear Japan columbia 49 51
8
Nike nike 76 31
9
Sports Wear - Sports Apparel & Accessories sports wear ≤5 7
10
Reel Sportswear sports wear ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
oogle 100 86 247 208
faceb 100 79 250+ 240
ficpok 100 72 250+ 245
faceboke 100 64 250+ 236
fassabook 100 64 249 231

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google googl 100 79
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search googul 100 48
4
Google Drive googledi 85 49
5
Google Fit: Health and Activity Tracking fit 51 69
6
Google Earth eather 100 96
7
Google Play Games p l a y s t o r e 80 54
8
Google Meet goigle meets 83 57
9
Google app for Android TV favortie 53 55
10
Google Voice google voice 66 25

These five keywords: “oogle”, “faceb”, “ficpok”, “faceboke”, “fassabook”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Fit: Health and Activity Tracking”, “Google Earth”, “Google Play Games”, “Google Meet”, “Google app for Android TV”, “Google Voice”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sportswear”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sportswear