"chocolates" App Store Keywords Research Case | ASOTools
×

"chocolates" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chocolates” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “diario de navarra”, “steph curry”, “moddro”, “block games”, “baked”, “mix-up”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chocolates” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chocolates from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chocolates chocolates 21 2 250+ 33
tabletas de chocolates 11 18 250+ 143
chocolates chocolates chocolates 11 1 250+ 27
making chocolates 9 2 250+ 41
chocolates brasil cacau 9 30 249 226

The search volume of the core keyword chocolates in Google App Store reached 38, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chocolaterie! chocolate 46 61
2
Sweet Rainbow Candy Cooking & Chocolate Candy Bars candy rainbow 12 6
3
Chocolate Candy Bars Maker & Chewing Gum Games candy bar 38 18
4
Chocolate Recipes chocolat favoris 34 17
5
Chocolate Jewels chocolates chocolates chocolates 11 1
6
Chocolates Wallpaper Best HD dark chocolate camera ≤5 20
7
Candy Quiz - Guess Sweets, chocolates and candies skittles 46 40
8
Chocolate Candy Bars - Flavored Candy Sugar Maker candy bars 38 30
9
Chocolate Finger i luv chocolat ≤5 30
10
Chocolate Maker Factory Cooking Game chocolate maker cooking game ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cafes 68 17 250+ 103
icecre 68 10 250+ 78
ice creams 68 10 250+ 75
i c e cream 68 9 250+ 82
iceream 68 8 250+ 75

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Cafe — Restaurant game coffee shops 68 13
2
Cafeland - World Kitchen cafeland 28 38
3
Cooking Cafe – Restaurant Star : Chef Tycoon star café tekin ≤5 30
4
Cafe Panic: Cooking Restaurant leche cafe 18 24
5
Cafe Tycoon – Cooking & Restaurant Simulation game diner games 34 25
6
Home Cafe : Mansion Design - Match Blast romantic homes ≤5 30
7
Manor Cafe manor cafe 21 29
8
Cafe - Live video chat cafe 58 68
9
Fancy Cafe Mansion - Restaurant renovation games my cafe hidden objects game ≤5 30
10
Baby Panda’s Summer: Café blue tokai coffee 12 40

These five keywords: “cafes”, “icecre”, “ice creams”, “i c e cream”, “iceream”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “My Cafe — Restaurant game”, “Cafeland - World Kitchen”, “Cooking Cafe – Restaurant Star : Chef Tycoon”, “Cafe Panic: Cooking Restaurant”, “Cafe Tycoon – Cooking & Restaurant Simulation game”, “Home Cafe : Mansion Design - Match Blast”, “Manor Cafe”, “Cafe - Live video chat”, “Fancy Cafe Mansion - Restaurant renovation games”, “Baby Panda’s Summer: Café”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chocolates”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chocolates