"long hair style" App Store Keywords Research Case | ASOTools
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"long hair style" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “long hair style” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “supersports”, “filed”, “realme”, “roboto font”, “ak 47”, “bandwidth test”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “long hair style” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword long hair style from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
long hair styles 45 2 250+ 53
long hair style editor ≤5 2 250+ 84
long hair style camera app ≤5 1 250+ 72
girl long hair styler app ≤5 1 250+ 68
long hair style edit app for women ≤5 1 250+ 65

The search volume of the core keyword long hair style in Google App Store reached 45, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 76 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Long Hairstyle - Video Step By Step Offline long hairstyles 29 4
2
Long Hair Style long haire styles 45 3
3
Long Hairstyles for Men 2020 cabello largo hombre 28 3
4
Long Hair Princess Hair Salon long hair styling 45 6
5
Long Hairstyle - Video Step By Step Offline hairstyles step by step offline videos ≤5 3
6
Selfie Hair Style chụp hình ghép tóc ≤5 7
7
Hairstyles Step by Step for Girls - offline hairstyles for girls step by step 6 1
8
Long Hairstyle For Men long hair style edit app for men ≤5 30
9
Hairstyles step by step for girls hàir style 61 7
10
Best Hairstyles hairstyle 52 62

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
animals 61 45 250+ 177
hair styler 61 12 250+ 121
hàir style 61 7 250+ 100
barber shops near me 60 5 250+ 44
short hairstyles 58 5 250+ 40

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Merge Safari animal safari 24 9
2
WildCraft: Animal Sim Online 3D animal 56 80
3
Animal Jam - Play Wild! animal jam 52 32
4
Jungle Animal Hair Salon - Styling Game for Kids animal games for girls 10 14
5
White Tiger Family Sim Online - Animal Simulator tigres blancos 31 16
6
Animal Warfare animal welfare 26 13
7
Merge Cute Pet rolling animals ≤5 8
8
Pet World - My animal shelter - take care of them tierheim 39 20
9
Baby Panda's Animal Park game baby bus terbaru 2020 lengkap ≤5 18
10
Wild Animals Online(WAO) wildanimals 43 5

These five keywords: “animals”, “hair styler”, “hàir style”, “barber shops near me”, “short hairstyles”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Merge Safari”, “WildCraft: Animal Sim Online 3D”, “Animal Jam - Play Wild!”, “Jungle Animal Hair Salon - Styling Game for Kids”, “White Tiger Family Sim Online - Animal Simulator”, “Animal Warfare”, “Merge Cute Pet”, “Pet World - My animal shelter - take care of them”, “Baby Panda's Animal Park”, “Wild Animals Online(WAO)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “long hair style”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “long hair style