"chewy.com" App Store Keywords Research Case | ASOTools
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"chewy.com" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chewy.com” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hooters”, “street fighters”, “tissues”, “scoring”, “السديس”, “cintos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chewy.com” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chewy.com from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
free chewy.com app ≤5 30 249 235
chewy.com app ≤5 30 249 180
chewy.com app for android ≤5 30 248 231
chewy.com for android ≤5 30 248 230
chewy.com chewy.com ≤5 30 248 203

The search volume of the core keyword chewy.com in Google App Store reached 47, its difficulty level reached 1, and the number of apps related to it reached 249, among them, there are 9 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chewy - Where Pet Lovers Shop cheey 61 40
2
Coupons for Chewy discount codes by Coupon Apps cheey 61 40
3
Promo Codes for Chewy Coupons chewy app 7 21
4
Pet Food Online Shopping pet food online shopping apps india ≤5 11
5
Coupons For Pet Food - Coupons For Chewy 1001% chewy pet supplies 16 31
6
Chewy Tank the chewy app ≤5 30
7
Weather Puppy - App & Widget Weather Forecast weather puppy 8 13
8
Petbar - Pet, Dog & Puppy Finder petsmart.com 25 30
9
Chewy - Nơi những người yêu thú cưng chewy pet store 9 20
10
Cold Case Murder Mysteries cold case 26 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
petsmart 64 40 249 183
cheey 61 40 249 190
petco 61 34 250+ 168
chewt 61 33 248 168
chewy 60 36 249 161

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PetSmart smart pet 68 16
2
Petsmart pet smart 51 17
3
Petco petco 61 34
4
Chewy - Where Pet Lovers Shop cheey 61 40
5
Banfield Pet Hospital banfield pet hospital 41 53
6
PetSafe® SMART DOG® Trainer petsafe 24 41
7
Target tatget 82 21
8
Pets Adoption: Adopt Dog, Cat or Post for Adoption adopting pets 46 13
9
Pets Store (Buy & Sell Pets) Pets Market Pet Store online pet store 21 30
10
Walmart Shopping & Grocery walmate 88 31

These five keywords: “petsmart”, “cheey”, “petco”, “chewt”, “chewy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PetSmart”, “Petsmart”, “Petco”, “Chewy - Where Pet Lovers Shop”, “Banfield Pet Hospital”, “PetSafe® SMART DOG® Trainer”, “Target”, “Pets Adoption: Adopt Dog, Cat or Post for Adoption”, “Pets Store (Buy & Sell Pets) Pets Market Pet Store”, “Walmart Shopping & Grocery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chewy.com”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chewy.com