"chest" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chest” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “navegacion”, “monsters inc”, “minha”, “reason”, “première”, “hot tub”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chest” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chest from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
manchester united 59 33 249 136
orchestration 55 36 248 169
manchester united news 55 15 249 107
orchestral 55 12 250+ 101
orchestras 55 8 250+ 57

The search volume of the core keyword chest in Google App Store reached 40, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 79 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chess chess 60 83
2
Chess shes 46 24
3
Chess Free chesy 45 53
4
CHEST SEEK Library chest journal app ≤5 30
5
Chess · Play & Learn chees 53 20
6
Chest Workouts for Men - Big Chest In 30 Days chest workouts at home 33 8
7
30 day challenge - CHEST workout plan chest workouts 45 10
8
Chest workout plan chest workout plan ≤5 30
9
Chess - Strategy board game agedress 48 36
10
Chest Workout - Push ups 30 day Home workout push up chest workout at home ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
leichess 61 30 250+ 175
chess 60 83 250+ 126
clash royale 60 43 250+ 171
work up 58 39 249 234
fitness 56 78 250+ 148

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
lichess • Free Online Chess lichess 54 28
2
Learn Chess with Dr. Wolf learn chess 21 10
3
lidraughts • Free Online Draughts thibault duplessis ≤5 30
4
Chess Time Live - Free Online Chess time to live 6 20
5
Chess With Friends Free chess with friends 33 12
6
Chess Time - Multiplayer Chess cest time 45 32
7
Magnus Trainer - Learn & Train Chess train the trainer 21 12
8
World Chess Championship ranked chess 19 11
9
SimpleChess (Online) europe echecs ≤5 23
10
DroidFish Chess dried fish 33 30

These five keywords: “leichess”, “chess”, “clash royale”, “work up”, “fitness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “lichess • Free Online Chess”, “Learn Chess with Dr. Wolf”, “lidraughts • Free Online Draughts”, “Chess Time Live - Free Online Chess”, “Chess With Friends Free”, “Chess Time - Multiplayer Chess”, “Magnus Trainer - Learn & Train Chess”, “World Chess Championship”, “SimpleChess (Online)”, “DroidFish Chess”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chest”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chest