"celeste" App Store Keywords Research Case | ASOTools
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"celeste" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “celeste” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lumberjack”, “captain underpants”, “g-mail”, “hidden object games”, “doujinshi”, “collagen”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “celeste” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword celeste from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
celeste ng 26 41 250+ 226
arianny celeste 21 44 250+ 244
calculadora celeste ≤5 30 250+ 103
celeste rides ≤5 30 249 237
celeste salons ≤5 30 249 224

The search volume of the core keyword celeste in Google App Store reached 38, its difficulty level reached 36, and the number of apps related to it reached 249, among them, there are 202 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mountain Climber: Frozen Dream frozen dream ≤5 19
2
Celeste Medium seleste 45 42
3
Apple Knight: Action Platformer plataformas 43 33
4
DERE EVIL EXE: Meta Horror Pixel Platformer dare devil 50 20
5
Cat Bird cat bird 28 31
6
Blu Escape - Hardcore Platformer (Free) hardcore games 11 18
7
Celeste Rides celeste rides ≤5 30
8
Candies 'n Curses curses 53 21
9
Heart Star heart star ≤5 20
10
Star Chart star chart 34 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netflislx 93 30 250+ 180
wtpsap 90 30 250+ 226
roblocxx 88 63 250+ 245
robloxml 88 51 250+ 222
robloxen 88 24 250+ 145

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NetFlix Guide 2020-Streaming Trending Movies/Shows netflix guide 2020 streaming movies and series ≤5 30
2
FOX+ | Series, Movies, Live Sports fox premium 26 23
3
FlixLatino flix latino 13 17
4
SHOWTIME showtime 54 36
5
Pluto TV - It’s Free TV tv 63 88
6
PureFlix (Android TV) pure flix digital ≤5 15
7
VidAngel vidangel 32 38
8
Hulu: Stream all your favorite TV shows and movies hulu 75 36
9
Netflix VR netflix vr 20 5
10
Netflix Guide 2020 - Streaming Movies and Series canadian netflix 48 16

These five keywords: “netflislx”, “wtpsap”, “roblocxx”, “robloxml”, “robloxen”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NetFlix Guide 2020-Streaming Trending Movies/Shows”, “FOX+ | Series, Movies, Live Sports”, “FlixLatino”, “SHOWTIME”, “Pluto TV - It’s Free TV”, “PureFlix (Android TV)”, “VidAngel”, “Hulu: Stream all your favorite TV shows and movies”, “Netflix VR”, “Netflix Guide 2020 - Streaming Movies and Series”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “celeste”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “celeste