"categories" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “categories” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “conto”, “champions league”, “goldman sachs”, “olivias”, “outside”, “discovery”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “categories” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword categories from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
scategories 27 31 250+ 203
categories game 16 21 250+ 160
categories list 12 12 250+ 170
stop - categories word game ≤5 17 250+ 189
the categories game free ≤5 15 250+ 185

The search volume of the core keyword categories in Google App Store reached 39, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 199 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fight List - Categories Game catergories 46 50
2
Stop - Categories Word Game stop 54 69
3
Fight List 2 - Categories Game fight list 2 8 29
4
CATEGORIES PRO word categories ≤5 30
5
Categories - App Organizer categorise 18 21
6
Category Quiz (Trivia) category 33 30
7
Words Blast - Categories Word Game words blast fiesta ≤5 30
8
94 Seconds - Categories Game 94 seconds ≤5 25
9
StopotS - The Categories Game stopots 26 41
10
Category Therapy: Categories category therapy ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
faceboke 100 64 250+ 236
face book 100 62 250+ 226
face-book 100 62 250+ 225
facebokm 100 59 250+ 220
fa cebook 100 58 250+ 218

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceb 100 79
2
Facebook Lite fcboook lit 73 60
3
Facebook Local local 43 66
4
Messenger Lite: Free Calls & Messages messenger lite 49 21
5
Facebook Business Suite facebook for businesses 56 30
6
Workplace from Facebook work place 51 35
7
Messenger – Text and Video Chat for Free messenger 83 86
8
Facebook Analytics facebook analytics 25 20
9
Messenger Kids – The Messaging App for Kids messenger kids 50 22
10
Facebook Gaming gaking 55 49

These five keywords: “faceboke”, “face book”, “face-book”, “facebokm”, “fa cebook”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Facebook Lite”, “Facebook Local”, “Messenger Lite: Free Calls & Messages”, “Facebook Business Suite”, “Workplace from Facebook”, “Messenger – Text and Video Chat for Free”, “Facebook Analytics”, “Messenger Kids – The Messaging App for Kids”, “Facebook Gaming”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “categories”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “categories