"blind" App Store Keywords Research Case | ASOTools
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"blind" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “blind” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “austin tx”, “instagram”, “macdonald”, “lloyds bank”, “convertor”, “للسيارات”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “blind” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword blind from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
peaky blinders 66 46 249 193
blinders peaky 66 42 250+ 186
color blindness test 55 23 250+ 83
color blindness tester 55 15 250+ 82
blinding light 50 37 249 154

The search volume of the core keyword blind in Google App Store reached 46, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 15 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Blind - Anonymous Professional Network blind app 12 1
2
Blind Tech Hindi - Multipurpose App for Blinds. d k tech hindi app ≤5 30
3
A Blind Legend a blind legend 13 34
4
Supersense - helps blind and visually impaired visually 41 20
5
Blind Me - Dating App appetence 24 31
6
Sullivan+ (blind, visually impaired, low vision) impaired 39 16
7
Blind Engine roller blinds 39 32
8
Blind team blind ≤5 30
9
RightHear - Blind and Visually Impaired Assistant zikitapp ltd ≤5 30
10
Lazarillo GPS for Blind seeing eye gps ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gmaes 60 61 250+ 247
color blindness test 55 23 250+ 83
color blindness tester 55 15 250+ 82
braim 53 33 250+ 163
the vioce 48 24 250+ 212

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sort It 3D seperate 46 39
2
Color Switch gqmes 54 56
3
Brain Games the brain games ≤5 30
4
Google Play Games p l a y s t o r e 80 54
5
Icing On The Cake gsmes 58 59
6
Flow Free flow 56 66
7
Fruit Ninja® spiel 51 59
8
Logo Game: Guess Brand Quiz logo games 50 10
9
AMAZE! maze 44 65
10
Dumb Ways to Die 2: The Games newest games 37 50

These five keywords: “gmaes”, “color blindness test”, “color blindness tester”, “braim”, “the vioce”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sort It 3D”, “Color Switch”, “Brain Games”, “Google Play Games”, “Icing On The Cake”, “Flow Free”, “Fruit Ninja®”, “Logo Game: Guess Brand Quiz”, “AMAZE!”, “Dumb Ways to Die 2: The Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “blind”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “blind