"catch phrase" App Store Keywords Research Case | ASOTools
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"catch phrase" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “catch phrase” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “online shopping flipkart”, “whatsapp app web”, “wireless charging”, “channel weather”, “keeps”, “lien quan mobi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “catch phrase” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword catch phrase from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
catch phrase game 18 17 250+ 139
catch phrase for adults 6 13 250+ 143
phrase party! — catch phrases ≤5 30 250+ 107
guess the catch phrase quiz ≤5 30 250+ 45
sitcom catch phrases ≤5 30 249 201

The search volume of the core keyword catch phrase in Google App Store reached 35, its difficulty level reached 22, and the number of apps related to it reached 249, among them, there are 130 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Catch Phrase : Group Party Game catchphrases 33 28
2
Catch Phrase for Adults catch phrase for adults 6 13
3
Catchphrase Pro - Fun Party Game phrasecatch pro - catchphrase ≤5 30
4
Party Catch Phrase Free party catchphrase ≤5 25
5
Quick Phrase (Catch Phrase) famous catchphrases ≤5 3
6
Party Catch Phrase word pass party ≤5 30
7
Catch Phrase - Pictionary & Family Word Games the mouthguard challenge ≤5 30
8
PhraseCatch - Group Party Game (CatchPhrase) catchphrase game 18 26
9
Catch Phrase carch phrase 33 24
10
Outburst - Catch Phrase Game outburst 20 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
lyoutup 100 30 250+ 234
nexflique 93 30 250+ 228
wassatap 90 30 249 229
almart 88 42 249 203
ealmart 88 38 249 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fruit Ninja® fruiy 56 17
2
ABC Kids - Tracing & Phonics alphabetic 60 7
3
Ludo King™ ludo 54 74
4
YouTube TV - Watch & Record Live TV you tuoby 100 30
5
YouTube Kids youtoubu 100 30
6
VLC for Android players 61 54
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
PowerDirector - Video Editor App, Best Video Maker power 61 74
9
Netflix nèlix 93 68
10
Opera News: Breaking Local & US Headlines mnews 87 30

These five keywords: “lyoutup”, “nexflique”, “wassatap”, “almart”, “ealmart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fruit Ninja®”, “ABC Kids - Tracing & Phonics”, “Ludo King™”, “YouTube TV - Watch & Record Live TV”, “YouTube Kids”, “VLC for Android”, “Spotify: Listen to new music, podcasts, and songs”, “PowerDirector - Video Editor App, Best Video Maker”, “Netflix”, “Opera News: Breaking Local & US Headlines”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “catch phrase”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “catch phrase