"cat in the hat" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cat in the hat” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “brian mcknight”, “español”, “skywalker”, “molly”, “mu”, “persona”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cat in the hat” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cat in the hat from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
the cat in the hat	34	20	250+	151
cat in the hat books	21	13	228	120
the cat in the hat comes back	6	21	249	185
cat in the hat games	≤5	12	250+	158
the cat in the hat game	≤5	30	250+	172

The search volume of the core keyword cat in the hat in Google App Store reached 32, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 143 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		The Cat in the Hat Builds That	catinthehat	45	30
2		The Cat in the Hat Invents: PreK STEM Robot Games	seussville	6	15
3		The Cat in the Hat - Dr. Seuss	cat in the hat books	21	13
4		PBS KIDS Games	games what are free	55	49
5		The Cat in the Hat Comes Back	the cat in the hat comes back	6	21
6		Talking Tom Cat 2	toldo	41	30
7		How the Grinch Stole Christmas	how the grinch stole christmas	34	8
8		Green Eggs and Ham - Dr. Seuss	dr seuss	39	7
9		Nature Cat's Great Outdoors	nature cat	23	17
10		Happy Meal App	heapy meal	41	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
fobuk	100	30	249	244
nèlix	93	68	248	242
nafflix	93	43	250+	185
nexflex	93	41	249	177
etflix	93	38	250+	155

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Fleep - Free Team Messenger	pescebok	100	5
2		Fruit Ninja®	fruiy	56	17
3		Candy Crush Soda Saga	sagas	50	33
4		Facebook	faceb	100	79
5		DC Legends: Fight Superheroes	bat-man	63	54
6		Roblox	roblocxx	88	63
7		My Talking Angela	angele	61	61
8		HSK Online — HSK Study and Exams	hsk	30	32
9		Solitaire	jeusc	53	30
10		Minecraft	minecraft	80	95

These five keywords: “fobuk”, “nèlix”, “nafflix”, “nexflex”, “etflix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cat in the hat”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools