"casino games" App Store Keywords Research Case | ASOTools
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"casino games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “casino games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aaa”, “walmartone”, “abba songs”, “new game”, “salutation”, “marvel spider-man”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “casino games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword casino games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
casino games for free 35 37 250+ 235
free casino games 33 37 250+ 227
games casino 31 30 250+ 233
casino free games 28 35 250+ 228
free slots casino games 28 34 250+ 230

The search volume of the core keyword casino games in Google App Store reached 42, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 227 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jackpot Party Casino Games: Spin FREE Casino Slots jackpot 41 59
2
Cash Blitz - Free Slot Machines & Casino Games slots 52 94
3
NEW SLOTS 2020-free casino games & slot machines casino 61 100
4
Quick Hit Casino Games - Free Casino Slots Games casnio 41 37
5
88 Fortunes - Casino Games & Free Slot Machines casion slot 24 34
6
Slots: Heart of Vegas™ – Free Casino Slots Games laster vegas 39 26
7
Tycoon Casino™: Free Vegas Jackpot Slots casiona 61 44
8
Cash Jackpot Slots - Free Lucky Vegas Casino Game casion 42 39
9
Bravo Slots: Classic Slots Las Vegas Casino Games bravo casino slots ≤5 18
10
Hot Shot Casino: Free Casino Games & Blazing Slots free gamea 41 54

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wotchap 90 30 249 245
donalt trump 75 30 249 20
habiendo 68 64 249 246
париматч 65 33 250+ 192
game the thrones 65 32 249 164

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
myVEGAS Slots - Las Vegas Casino Slot Machines my casino 34 30
2
TextNow: Free Texting & Calling App text now 68 29
3
NFL nfl 79 42
4
APUS Message Center—Intelligent management herberger's 11 36
5
Slotomania™ Free Slots: Casino Slot Machine Games slotomania 42 40
6
Wattpad - Read & Write Stories wattpad 73 45
7
SHOWTIME showtime 54 36
8
Free Call : Call Free & Free Text call 54 90
9
Plenty of Fish Free Dating App pof 72 24
10
OkCupid - The Online Dating App for Great Dates okcupid 60 25

These five keywords: “wotchap”, “donalt trump”, “habiendo”, “париматч”, “game the thrones”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “myVEGAS Slots - Las Vegas Casino Slot Machines”, “TextNow: Free Texting & Calling App”, “NFL”, “APUS Message Center—Intelligent management”, “Slotomania™ Free Slots: Casino Slot Machine Games”, “Wattpad - Read & Write Stories”, “SHOWTIME”, “Free Call : Call Free & Free Text”, “Plenty of Fish Free Dating App”, “OkCupid - The Online Dating App for Great Dates”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “casino games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “casino games