"car service" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “car service” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “experi”, “kw”, “anus”, “ming”, “colony”, “mcaffe”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “car service” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword car service from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
service car 36 6 250+ 75
car service center near me 24 7 250+ 90
car services 23 12 250+ 147
kiss car service 15 36 248 223
prestige car service 13 6 250+ 55

The search volume of the core keyword car service in Google App Store reached 33, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Puppy Patrol: Car Service puppy patrol 7 14
2
Simply Auto: Car Maintenance & Mileage tracker app car servicing 36 6
3
Excellent Car Service excellent car service 11 13
4
Prestige Car Service prestige 38 38
5
Riverside Car Service riverside 49 51
6
My Car Service car services 23 12
7
Car Wash Garage Service Workshop garages 56 8
8
Car Mechanic Workshop Gas Station Service tayer mecanico 45 4
9
Best Deal Car Service best deal car service 10 17
10
Newport Car Service car services app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
car guru 70 26 250+ 121
auto trader 66 12 250+ 83
carwash 66 5 250+ 32
wash car 66 3 250+ 40
car washes 66 3 250+ 34

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
CarGurus car gurus 70 21
2
Cars.com – Shop New & Used Cars & Trucks For Sale cars 67 50
3
CARFAX Find Used Cars for Sale cargax 55 18
4
CarMax – Cars for Sale: Search Used Car Inventory carmac 61 37
5
Autolist - Used Cars and Trucks for Sale car for sale 49 11
6
Autotrader - Shop Used Cars For Sale Near You auto trader 66 12
7
Carvana: 20k Used Cars, Buy Online, 7-Day Returns carvana 60 28
8
CarWebGuru Launcher guruweb launcher ≤5 18
9
CARGURU - Car sharing carguru - car sharing ≤5 30
10
DriveTime Used Cars for Sale drivetime 41 24

These five keywords: “car guru”, “auto trader”, “carwash”, “wash car”, “car washes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “CarGurus”, “Cars.com – Shop New & Used Cars & Trucks For Sale”, “CARFAX Find Used Cars for Sale”, “CarMax – Cars for Sale: Search Used Car Inventory”, “Autolist - Used Cars and Trucks for Sale”, “Autotrader - Shop Used Cars For Sale Near You”, “Carvana: 20k Used Cars, Buy Online, 7-Day Returns”, “CarWebGuru Launcher”, “CARGURU - Car sharing”, “DriveTime Used Cars for Sale”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “car service”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “car service