"captioning" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “captioning” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “washapt”, “morgan freeman”, “sixes”, “jojo siwa”, “hoverboards”, “mopo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “captioning” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword captioning from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
photo captioning 39 11 250+ 78
closed captioning 29 21 250+ 166
captioning 2 ≤5 8 250+ 120
captioning apps ≤5 2 250+ 48
captioning app ≤5 2 250+ 39

The search volume of the core keyword captioning in Google App Store reached 53, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kaptioned - Automatic Subtitles for Videos closed captions 28 24
2
AutoCap - automatic video captions and subtitles closed captioning 29 21
3
InnoCaption: Real-time Captioned Calls captioncall 15 31
4
Ava: Best Live Captions for All Conversations ava 50 59
5
Live Transcribe & Sound Notifications transcripts 46 14
6
CaptionMate captioncall mobile 6 32
7
Voicella - automatic video subtitles and captions social subtitles ≤5 30
8
ccTube - Closed Caption, language study close caption 28 19
9
Captions for Instagram Photos & Hashtags - TagWag descriptions for instagram 9 5
10
Captions for Instagram and Facebook photos 2020 caption for instagram 56 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
inastgram 100 36 249 175
inesta gram 100 34 249 176
instagrams 100 26 250+ 174
googl translates 100 26 250+ 145
instergramme 100 24 250+ 137

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram insatgram 100 51
2
IGTV from Instagram - Watch IG Videos & Clips igtv 44 25
3
Repost for Instagram - Regrann regann 38 43
4
Regrann Pro - Repost for Instagram regrann pro - repost for instagram ≤5 6
5
Video Downloader for Instagram etagra ≤5 30
6
Insights for Instagram Free 2020 instagram post insights 15 10
7
Threads from Instagram threads 48 25
8
Repost for Instagram 2020 - Save & Repost IG 2020 2020 by akikokoga ≤5 22
9
Video Download and Repost for Instagram za skidanje muzike sa instagrama ≤5 30
10
Repost & Video Downloader for Instagram скачать инстаграм русская версия ≤5 10

These five keywords: “inastgram”, “inesta gram”, “instagrams”, “googl translates”, “instergramme”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Repost for Instagram - Regrann”, “Regrann Pro - Repost for Instagram”, “Video Downloader for Instagram”, “Insights for Instagram Free 2020”, “Threads from Instagram”, “Repost for Instagram 2020 - Save & Repost IG 2020”, “Video Download and Repost for Instagram”, “Repost & Video Downloader for Instagram”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “captioning”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “captioning