"capital" App Store Keywords Research Case | ASOTools
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"capital" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “capital” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “growler”, “jeugdjournaal”, “clash”, “skydrive”, “winamp”, “asl”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “capital” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword capital from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
capital one 70 34 247 175
coin market capital 60 5 250+ 73
capitalists 50 22 250+ 137
capital ine 48 24 247 157
capital one credit cards 46 41 245 192

The search volume of the core keyword capital in Google App Store reached 49, its difficulty level reached 65, and the number of apps related to it reached 248, among them, there are 23 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Capital One® Mobile calital one 72 30
2
CreditWise from Capital One credit wise 36 25
3
Personal Capital - Investing and Finance App personal 55 72
4
Capital FM Radio App capital fm 31 18
5
Capital One T&Easy capital technology services llc ≤5 30
6
Capital One Intellix® Mobile capital one intellix mobile ≤5 30
7
Capital City Bank Mobile capital city 33 11
8
Capital Fun! capital fun ≤5 11
9
Capital Credit Union Mobile capital cu bismarck business ≤5 30
10
Capital Bank – Mobile Banking capital bank 27 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
calital one 72 30 247 158
capitol one 72 28 247 154
capital one 70 34 247 175
credit score 58 34 250+ 72
credit one 57 22 248 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Capital One® Mobile capitol one 72 28
2
Capital One T&Easy capital technology services llc ≤5 30
3
Capital One Intellix® Mobile capital one intellix mobile ≤5 30
4
Credit One Bank Mobile credit one 57 22
5
CreditWise from Capital One credit wise 36 25
6
Capital One Shopping: Formerly Wikibuy wikibuy 40 29
7
One - Mobile Banking one 61 85
8
Show Mastercard show mastercard 7 13
9
Capital XTRA Radio App capital xtra ≤5 9
10
Discover Mobile discover 62 69

These five keywords: “calital one”, “capitol one”, “capital one”, “credit score”, “credit one”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Capital One® Mobile”, “Capital One T&Easy”, “Capital One Intellix® Mobile”, “Credit One Bank Mobile”, “CreditWise from Capital One”, “Capital One Shopping: Formerly Wikibuy”, “One - Mobile Banking”, “Show Mastercard”, “Capital XTRA Radio App”, “Discover Mobile”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “capital”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “capital