"campaign" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “campaign” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “brooklyn 99”, “pe mods minecraft”, “toradora”, “flip flop”, “johnny cash”, “darkroom”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “campaign” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword campaign from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
campaigns 43 16 250+ 87
active campaign 31 40 250+ 215
campaign monitor 31 35 250+ 203
the campaign 29 19 250+ 154
activecampaign 28 47 250+ 242

The search volume of the core keyword campaign in Google App Store reached 34, its difficulty level reached 33, and the number of apps related to it reached 249, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Campaign Sidekick campaign sidekick 17 40
2
Campaign #ForChange taken campaign ≤5 30
3
Campaign Manager - An Election Simulator campaign manager 23 20
4
5e Campaign Lab for DnD campaign manager dnd ≤5 30
5
Pocket Campaigns campaigns games ≤5 16
6
Campaign Clicker campaign clicker ≤5 19
7
Quest Tracker - Campaign Notes pocket campaign ≤5 16
8
Campaign champaign 26 38
9
RPG Campaign Manager rpg adventure manager ≤5 13
10
Gloomhaven Campaign Tracker gloomy tracker ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amoning us 87 30 250+ 222
саnva 82 63 250+ 242
truxmap 80 68 250+ 246
trum 80 61 250+ 154
etcy 78 50 250+ 223

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Guide For Among Us : Learn How to Play Among Us among as 29 47
2
Odysseus Kosmos: Adventure Game odysseus 48 49
3
Among Us among us 87 75
4
Ostrich Among Us ostrich among us ≤5 27
5
GM Online : Murder Among Us, Hide & Seek, Fall Run gmos 45 19
6
Injustice 2 supermen 60 30
7
Injustice: Gods Among Us lmmortals 46 46
8
I Am Innocent innocents 46 32
9
Guide For Among Us bogans ≤5 30
10
The Wolf Among Us the wolf among us 32 32

These five keywords: “amoning us”, “саnva”, “truxmap”, “trum”, “etcy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Guide For Among Us : Learn How to Play Among Us”, “Odysseus Kosmos: Adventure Game”, “Among Us”, “Ostrich Among Us”, “GM Online : Murder Among Us, Hide & Seek, Fall Run”, “Injustice 2”, “Injustice: Gods Among Us”, “I Am Innocent”, “Guide For Among Us”, “The Wolf Among Us”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “campaign”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “campaign