"medical insurance" App Store Keywords Research Case | ASOTools

"medical insurance" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “medical insurance” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aberdeen”, “task manager”, “pdf creator”, “privé”, “discord”, “firealpaca”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “medical insurance” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword medical insurance from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
medical insurance service ≤5 30 250+ 44
axa medical insurance egypt ≤5 22 248 219
star health medical insurance app ≤5 21 249 198
bajaj allianz medical insurance app ≤5 21 248 213
star medical insurance app ≤5 10 249 115

The search volume of the core keyword medical insurance in Google App Store reached 33, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Aetna Health aetn 48 50
2
Care Health - Customer App health insurance 37 17
3
myCigna cigna 50 34
4
Family Health Insurance private health insurance 29 6
5
UnitedHealthcare unitedhealth 53 26
6
Digital Insurance Card wawanesa insurance 23 35
7
Compare & Buy Insurance- Policybazaar car insurance compare 36 6
8
MedMutual medical mutual 24 9
9
MyBind bind 37 29
10
Oscar Health oscar 42 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
docdoc go 73 30 249 202
k 68 78 250+ 64
cvs 68 20 250+ 96
daliy mution 63 37 249 188
what's 61 64 250+ 109

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Duck Duck, Duck! go go duck duck ≤5 30
2
Gibiru gibiru 19 36
3
Fishpowered browser - less bull, more cat flashpeak inc ≤5 30
4
Dark Web - Deep Web - Tor - Onion Browser internet profunda 6 12
5
Privacy Browser dock dock browser ≤5 30
6
Quick Search Engines: All Browers quick search engine ≤5 30
7
Pet Bingo by Duck Duck Moose pet bingo 10 27
8
Duck Duck Moose Reading draw and tell 11 12
9
OnBrowser Lite || World's Lightest Browser world lightest browser ≤5 30
10
DEER HUNTER CLASSIC junter 55 25

These five keywords: “docdoc go”, “k”, “cvs”, “daliy mution”, “what's”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Duck Duck, Duck!”, “Gibiru”, “Fishpowered browser - less bull, more cat”, “Dark Web - Deep Web - Tor - Onion Browser”, “Privacy Browser”, “Quick Search Engines: All Browers”, “Pet Bingo by Duck Duck Moose”, “Duck Duck Moose Reading”, “OnBrowser Lite || World's Lightest Browser”, “DEER HUNTER CLASSIC”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “medical insurance”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “medical insurance