"calorie calculator" App Store Keywords Research Case | ASOTools
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"calorie calculator" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “calorie calculator” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “less”, “vulcan”, “8x8”, “tarifas”, “vtv”, “google play apps”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “calorie calculator” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword calorie calculator from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calorie deficit calculator 34 11 249 109
calorie burner calculator 29 10 250+ 104
weight loss calorie calculator 29 8 250+ 101
calorie burn calculator 25 13 250+ 116
calorie calculator for recipes 24 5 250+ 89

The search volume of the core keyword calorie calculator in Google App Store reached 43, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 85 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calorie Counter by FatSecret kalorienrechner 34 20
2
Calorie Counter - MyFitnessPal my fitness pal 58 19
3
BMI Calculator & Ideal Weight - Calorie Calculator calculator net 26 12
4
Calorie Counter - MyNetDiary, Food Diary Tracker dietary 45 11
5
Calorie Counter by Lose It! for Diet & Weight Loss loses 53 14
6
MyPlate Calorie Tracker my plate 42 19
7
Macros - Calorie Counter & Meal Planner macro calculator 39 11
8
Exercise Calorie Calculator calorie burner calculator 29 10
9
Calorie Calculator calorie calculator pro ≤5 5
10
Calorie Counter - EasyFit free easyfit 21 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
adidas 70 26 245 152
dafit 68 38 249 199
bmi calcu 66 62 250+ 27
bmicalculator 66 3 250+ 16
lucky paccer 63 35 250+ 183

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
adidas adidas yeezy 42 40
2
adidas Training by Runtastic - Workout Fitness App adidas training 23 21
3
adidas CONFIRMED confirming 50 30
4
adidas Running App by Runtastic - Run Tracker runnings 38 19
5
adidas GMR adidas gmr 14 37
6
adidas Headphones adidas headphones ≤5 30
7
Adidas EventTickets موقع أديداس 9 22
8
Nike nike 76 31
9
Foot Locker: Sneakers, clothes & culture footlockee 66 36
10
PUMATRAC Home Workouts, Training, Running, Fitness puma 59 30

These five keywords: “adidas”, “dafit”, “bmi calcu”, “bmicalculator”, “lucky paccer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “adidas”, “adidas Training by Runtastic - Workout Fitness App”, “adidas CONFIRMED”, “adidas Running App by Runtastic - Run Tracker”, “adidas GMR”, “adidas Headphones”, “Adidas EventTickets”, “Nike”, “Foot Locker: Sneakers, clothes & culture”, “PUMATRAC Home Workouts, Training, Running, Fitness”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “calorie calculator”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “calorie calculator