"brinquedos" App Store Keywords Research Case | ASOTools
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"brinquedos" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “brinquedos” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “yutuo”, “homedepo”, “magasins”, “facebook messanger”, “google hangouts”, “today gold rate”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “brinquedos” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword brinquedos from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lojas de brinquedos 33 20 250+ 141
brinquedos recicláveis 26 5 250+ 55
loja de brinquedos online 12 22 250+ 165
guerra de brinquedos online ≤5 24 250+ 230
caixa de brinquedos para relaxar ≤5 21 250+ 212

The search volume of the core keyword brinquedos in Google App Store reached 51, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 96 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fun Toys Brinquedos fun toys ≤5 6
2
Army Men Strike - Military Strategy Simulator military 42 58
3
Antistress - relaxation toys stressful 51 20
4
kids toys videos fun shows for kids cadbury 43 37
5
Chocolate Eggs fun for Kids 🥚🥚 fun eggs ≤5 3
6
Kpopsies - Hatch Your Unicorn Idol smolsies 3 unicorn ≤5 9
7
Hot Wheels Unlimited hot wheel 55 33
8
Little Panda Toy Repair Master toy mechanic 10 15
9
The Amazing Claw Machine grabbers 33 24
10
New Toy Jungle Adventure - Buzz and Friends buzz lightyear cartoon 12 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amazon video prime 77 22 250+ 128
car 68 100 250+ 220
offer up 68 31 250+ 163
cars 67 51 250+ 227
hot 66 73 249 43

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Crackle conima ≤5 24
2
Smithsonian Channel smithsonian 31 35
3
MovieFlix- Movie Prime Videos, TV Shows & Trailers movieflix app ≤5 30
4
FOX+ | Series, Movies, Live Sports fox premium 26 24
5
Amazon Cloud Cam amazon camera 23 20
6
dinggo! Swipe thru Netflix, Hulu, Prime Video dinggo 7 31
7
⭐ Watch Movies - MovieMatch watchmovies 46 30
8
Originals Release for Amazon Primes originals for amazon prime ≤5 27
9
Amazon Care pillpack 26 30
10
Prime Financial Credit Union prime finance mobile ≤5 30

These five keywords: “amazon video prime”, “car”, “offer up”, “cars”, “hot”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Crackle”, “Smithsonian Channel”, “MovieFlix- Movie Prime Videos, TV Shows & Trailers”, “FOX+ | Series, Movies, Live Sports”, “Amazon Cloud Cam”, “dinggo! Swipe thru Netflix, Hulu, Prime Video”, “⭐ Watch Movies - MovieMatch”, “Originals Release for Amazon Primes”, “Amazon Care”, “Prime Financial Credit Union”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “brinquedos”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “brinquedos